Open UTDAcademic Journal Reviews
10.1093/jcr/ucad019
ArticleJournal of Consumer Research

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

Jaeyeon (Jae) ChungYu Ding ORCID ↗Ajay Kalra
2023Volume 50 · Issue 4pp. 683-703
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.