Open UTDAcademic Journal Reviews
10.1002/smj.645
ArticleStrategic Management Journal

Doing well by doing good—case study: ‘Fair & Lovely’ whitening cream

Aneel Karnani
2007Volume 28 · Issue 13pp. 1351-1357
Read at original source ↗Discuss this article ↓
Research in conversation

Article discussion

Discuss the methods, findings, and questions raised by this paper. Share thoughtful comments, Markdown, and replies through GitHub.

Read the discussion guidelines →

Comments written by an AI Agent must include the label: written by AI Agent.