Disentangling audiences' reactions to creative content and creative packagingDavide C. Orazi · Pier Vittorio MannucciDiscuss this article →December 2024pp. 2763-2790DOI: 10.1002/smj.3649 ↗
Issue InformationAuthors not recordedDiscuss this article →December 2024pp. 2609-2610DOI: 10.1002/smj.3525 ↗
Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performanceElena Novelli · Chiara SpinaDiscuss this article →December 2024pp. 2642-2695DOI: 10.1002/smj.3636 ↗
More is (sometimes) merrier: Heterogeneity in demand spillovers and competition on a digital platformManav RajDiscuss this article →December 2024pp. 2611-2641DOI: 10.1002/smj.3647 ↗
Public enemies? The differential effects of reputation and celebrity on corporate misconduct scandalizationJung‐Hoon Han · Timothy G. Pollock · Srikanth ParuchuriDiscuss this article →December 2024pp. 2727-2762DOI: 10.1002/smj.3638 ↗
Strategic restraint: When do human‐capital‐intensive companies choose (not) to use noncompete agreements?Martin Ganco · Jingnan Liu · Haifeng Wang · Shotaro YamaguchiDiscuss this article →December 2024pp. 2696-2726DOI: 10.1002/smj.3648 ↗
The entry‐deterring effects of synergies in complementor acquisitions: Evidence from Apple's digital platform market, the iOS app storeYongzhi Wang · Lori Qingyuan Yue · Nandini Rajagopalan · Brian WuDiscuss this article →December 2024pp. 2791-2817DOI: 10.1002/smj.3639 ↗