Volume 34 · Issue 12

December 202520 articles

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Yutong Guo · Ying Zhang · Khim-Yong Goh · Xixian Peng

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December 2025pp. 4039-4059DOI: 10.1177/10591478241276131 ↗

Competitive Manufacturers Product-Sharing Strategies: P2P Sharing or B2C Sharing?

Yu Zhang · Min Huang · Xiaohang Yue · Lin Tian

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December 2025pp. 4060-4078DOI: 10.1177/10591478251331407 ↗

Connecting the Last Mile: The Impact of Dockless Bike-sharing on Public Transportation

Fujie Jin · Yuan Cheng · Xitong Li · Yu Jeffrey Hu

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December 2025pp. 3904-3919DOI: 10.1177/10591478231224953 ↗

Consumer Social Connectedness and Persuasiveness of Collaborative-Filtering Recommender Systems: Evidence From an Online-to-Offline Recommendation App

Panagiotis Adamopoulos · Vilma Todri

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December 2025pp. 4015-4038DOI: 10.1177/10591478241259422 ↗

Contract Selection and Piracy Surveillance for Video Platforms in the Age of Social Media

Zhong‐Zhong Jiang · Shiliang Cui · Na He · Kunyang Li · Lin Tian

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December 2025pp. 3775-3792DOI: 10.1111/poms.13990 ↗

Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming

Dai Yao · Shijie Lu · Xingyu Chen

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December 2025pp. 3937-3957DOI: 10.1177/10591478231224948 ↗

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie · Siddhartha Sharma · Amit Mehra

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December 2025pp. 4079-4096DOI: 10.1177/10591478251314455 ↗

Effects of Scarcity-Induced Demand on Crowdfunding Market

Zhijin Zhou · Ye Liu · Chaoliang Ma · Yong Tan

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December 2025pp. 3884-3903DOI: 10.1177/10591478231224923 ↗

Information Sharing and Personalized Pricing in Online Platforms

Yihong Hu · Guo Li · Mengqi Liu · Shengnan Qu

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December 2025pp. 3958-3977DOI: 10.1177/10591478231225178 ↗

Leveraging the Social Fabric to Improve Rural E-Commerce Access

Zihao Zhang · Aravinda Garimella · Ming Fan

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December 2025pp. 3868-3883DOI: 10.1177/10591478231224974 ↗

Magnify Cascades of Electronic Word-of-Mouth (eWOM) on Social Networks: The Roles of User, Product, and Relationship Characteristics

Zhihong Ke · De Liu · Daniel J Brass

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December 2025pp. 3998-4014DOI: 10.1177/10591478241252689 ↗

Negative Peer Feedback and User Content Generation: Evidence From a Restaurant Review Platform

Kai Zhu · Warut Khern-am-nuai · Yinan Yu

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December 2025pp. 3814-3829DOI: 10.1177/10591478231224941 ↗

Restaurants’ Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?

Baozhuang Niu · Lei Chen · Qiyang Li · Fanzhuo Zeng

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December 2025pp. 3920-3936DOI: 10.1177/10591478231224919 ↗

The Categorical Paradoxes in the Sharing Economy: Empirical Evidence from Airbnb

Yuxin Huang · Yi Shen · Fujun Lai · Xin (Robert) Luo

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December 2025pp. 3793-3813DOI: 10.1111/poms.13974 ↗

The Effects of Signaling Blockchain‐Based Track and Trace on Consumer Purchases: Insights From a Quasi‐Natural Experiment

Hao Ying · Xiaosong (David) Peng · Xiande Zhao · Zhong Chen

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December 2025pp. 3735-3754DOI: 10.1111/poms.13968 ↗

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Wenchang Zhang · Chewei Liu · Liu Ming · Yue Cheng

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December 2025pp. 3830-3846DOI: 10.1177/10591478231224938 ↗

Understanding of the Dynamics of Mobile Reading: An HMM Model of User Engagement and Content Consumption

Xia Zhao · Lu Huang · Lei Wang · Elham Yazdani · Cheng Zhang

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December 2025pp. 3755-3774DOI: 10.1111/poms.13964 ↗

Unveiling the Human Touch: Enhancing Customer Satisfaction Through Personal Profiles of Social Media Customer Service Agents

Huai-Tzu Cheng · Yang Pan · Rudy Hirschheim

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December 2025pp. 4097-4115DOI: 10.1177/10591478251388172 ↗

Using “Super Apps” in Online Retailing Operations: Evidence From a Large Hotel Chain

Chenhui Guo · Bin Zhang · Xi Chen · Paulo Goes

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December 2025pp. 3847-3867DOI: 10.1177/10591478231224908 ↗

When Persuasion Is Too Persuasive: An Empirical Analysis of Product Returns in Livestream e-Commerce

Xiaojing Feng · Ying Rong · Xin Tian · Mengmeng Wang · Yuliang Yao

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December 2025pp. 3978-3997DOI: 10.1177/10591478231224949 ↗