Volume 40 · Issue 4

Dec 1, 201613 articles

A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data1

Inbal Yahav · Galit Shmueli · Deepa Mani

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Dec 1, 2016pp. 819-848DOI: 10.25300/misq/2016/40.4.02 ↗

Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics1

Wolfgang Ketter · Markus Peters · John Collins · Alok Gupta

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Dec 1, 2016pp. 1057-1080DOI: 10.25300/misq/2016/40.4.12 ↗

Comprehensible Predictive Models for Business Processes1

Dominic Breuker · Martin Matzner · Patrick Delfmann · Jörg Becker

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Dec 1, 2016pp. 1009-1034DOI: 10.25300/misq/2016/40.4.10 ↗

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data1

Erik Brynjolfsson · Tomer Geva · Shachar Reichman

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Dec 1, 2016pp. 941-961DOI: 10.25300/misq/2016/40.4.07 ↗

Editor’s Comments

Arun Rai

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Dec 1, 2016pp. iii-xviDOI: 10.25300/misq/2016/40.4.e0 ↗

Large-Scale Network Analysis for Online Social Brand Advertising1

Kunpeng Zhang · Siddhartha Bhattacharyya · Sudha Ram

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Dec 1, 2016pp. 849-868DOI: 10.25300/misq/2016/40.4.03 ↗

Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics1

David Martens · Foster Provost · Jessica Clark · Enric Junqué de Fortuny

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Dec 1, 2016pp. 869-888DOI: 10.25300/misq/2016/40.4.04 ↗

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework1

Sang Pil Han · Sungho Park · Wonseok Oh

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Dec 1, 2016pp. 983-1008DOI: 10.25300/misq/2016/40.4.09 ↗

Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing1

Syam Menon · Sumit Sarkar

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Dec 1, 2016pp. 963-981DOI: 10.25300/misq/2016/40.4.08 ↗

Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence1

Zhan (Michael) Shi · Gene Moo Lee · Andrew B. Whinston

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Dec 1, 2016pp. 1035-1056DOI: 10.25300/misq/2016/40.4.11 ↗

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior1

Anindya Ghose · Vilma Todri-Adamopoulos

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Dec 1, 2016pp. 889-910DOI: 10.25300/misq/2016/40.4.05 ↗

Transformational Issues of Big Data and Analytics in Networked Business

Bart Baesens · Ravi Bapna · James R. Marsden · Jan Vanthienen · J. Leon Zhao

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Dec 1, 2016pp. 807-818DOI: 10.25300/misq/2016/40:4.03 ↗

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation1

Alok R. Saboo · V. Kumar · Insu Park

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Dec 1, 2016pp. 911-939DOI: 10.25300/misq/2016/40.4.06 ↗