Music Marketing with Generative AIBenedikt Roder · Jochen HartmannDiscuss this article →Oct 14, 2026DOI: 10.1287/mksc.2025.0150 ↗
Can Facebook Ads Prevent Malaria? Two Field Experiments in IndiaDante Donati · Nandan Rao · Victor Orozco-Olvera · Ana Maria Muñoz BoudetDiscuss this article →Oct 12, 2026DOI: 10.1287/mksc.2024.0929 ↗
From Data to Decisions: Marketing Analytics, Mental Performance, and Firm Growth in an Emerging MarketStephen J. Anderson · Pradeep K. Chintagunta · Rupali Kaul · Naufel J. VilcassimDiscuss this article →Oct 12, 2026DOI: 10.1287/mksc.2025.0292 ↗
The Identification of the Dynamic Discrete-Choice Model with StockpilingXinyao Kong · Jean-Pierre Dubé · Vaness AlwanDiscuss this article →Oct 8, 2026DOI: 10.1287/mksc.2024.1280 ↗
From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming LifecycleZiwei Cong · Jia Liu · Puneet ManchandaDiscuss this article →Oct 7, 2026DOI: 10.1287/mksc.2024.1281 ↗
Visual Plant Imagery and Property Valuation: A Descriptive AnalysisYuqian Chang · Nathan Fong · Ning Ye · Maureen (Mimi) MorrinDiscuss this article →Oct 5, 2026DOI: 10.1287/mksc.2025.0145 ↗
Brand-Neutral Content Marketing and Endogenous Search ProminenceMichelle Y. LuDiscuss this article →Sep 30, 2026DOI: 10.1287/mksc.2023.0558 ↗
Thank You, Now What? How Donors Respond to Calls to ActionK. Sudhir · Hortense Fong · Yonat Zwebner · Subroto RoyDiscuss this article →Sep 25, 2026DOI: 10.1287/mksc.2025.0394 ↗
Returnless Partial Refunds: A Large-Scale Field Experiment in E-CommerceLu Fang · Chunhua Wu · Zhe Yuan · Kaifu ZhangDiscuss this article →Sep 23, 2026DOI: 10.1287/mksc.2025.0618 ↗
Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce InteractionsYuxin Chen · Eden Yin · Wen ZhouDiscuss this article →Sep 18, 2026DOI: 10.1287/mksc.2024.0800 ↗
The Challenges of Deploying an Algorithmic Pricing Tool: Evidence from AirbnbMohsen Foroughifar · Nitin MehtaDiscuss this article →Sep 18, 2026DOI: 10.1287/mksc.2024.0964 ↗
Frontiers: Discrimination Against Femininity in Headshots: A Field Experiment with AI-Enabled Controllable Stimuli GenerationLan E. Luo · Olivier ToubiaDiscuss this article →Sep 10, 2026DOI: 10.1287/mksc.2024.1176 ↗
An Empirical Investigation of a Digital Platform’s Release Strategy for Serialized ContentClarice Zhao · Nitin Mehta · Mengze ShiDiscuss this article →Aug 19, 2026DOI: 10.1287/mksc.2023.0308 ↗
My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content RecommendationEvelyn O. Smith · Jeffrey D. Shulman · Antino KimDiscuss this article →Aug 14, 2026DOI: 10.1287/mksc.2024.0900 ↗
When Food Gets Political: How Does News Drive Green Food Offerings?Boya Xu · Tong Guo · Daniel Yi XuDiscuss this article →Aug 14, 2026DOI: 10.1287/mksc.2025.0134 ↗
Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?Yikun Jiang · Kosuke Uetake · Nathan YangDiscuss this article →Aug 6, 2026DOI: 10.1287/mksc.2022.0437 ↗
A Representative Sampling Method for Peer Encouragement Designs in Network ExperimentsYanyan Li · Sha Yang · Qing LiuDiscuss this article →Jul 28, 2026DOI: 10.1287/mksc.2022.0409 ↗
Choice Models and Permutation Invariance: Deep Demand Estimation in Differentiated Products MarketsAmandeep Singh · Ye Liu · Hema YoganarasimhanDiscuss this article →Jul 28, 2026DOI: 10.1287/mksc.2024.0724 ↗
On the Value of Coalition Loyalty ProgramsYan Liu · Jingmai Wang · Yulan Wang · Dan ZhangDiscuss this article →Jun 17, 2026DOI: 10.1287/mksc.2024.1138 ↗
Editorial: Acknowledgments, Stocktaking, and FarewellK. SudhirDiscuss this article →Oct 29, 2021DOI: 10.1287/mksc.2021.1336 ↗
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived CreativityLaura J. Kornish · Sharaya M. JonesDiscuss this article →Oct 5, 2021DOI: 10.1287/mksc.2021.1300 ↗
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco SalesAli Goli · Pradeep K. ChintaguntaDiscuss this article →Oct 5, 2021DOI: 10.1287/mksc.2021.1299 ↗
Informational and Noninformational Advertising ContentYi-Lin Tsai · Elisabeth HonkaDiscuss this article →Sep 28, 2021DOI: 10.1287/mksc.2021.1291 ↗
Does Gender Matter? The Effect of Management Responses on Reviewing BehaviorDavide Proserpio · Isamar Troncoso · Francesca ValsesiaDiscuss this article →Sep 16, 2021DOI: 10.1287/mksc.2021.1313 ↗
Modeling Dynamic User Interests: A Neural Matrix Factorization ApproachParamveer S. Dhillon · Sinan AralDiscuss this article →Sep 16, 2021DOI: 10.1287/mksc.2021.1293 ↗
“Meet Me Halfway”: The Costs and Benefits of BargainingXu Zhang · Puneet Manchanda · Junhong ChuDiscuss this article →Sep 1, 2021DOI: 10.1287/mksc.2021.1296 ↗
Editorial: An Update on the Frontiers SectionK. SudhirDiscuss this article →Nov 20, 2019DOI: 10.1287/mksc.2019.1199 ↗
Monetizing Online MarketplacesHana Choi · Carl F. MelaDiscuss this article →Nov 14, 2019DOI: 10.1287/mksc.2019.1197 ↗
The Strategic Implications of Scale in Choice-Based Conjoint AnalysisJohn R. Hauser · Felix Eggers · Matthew SeloveDiscuss this article →Nov 14, 2019DOI: 10.1287/mksc.2019.1178 ↗
Advertising and Demand for Addictive Goods: The Effects of E-Cigarette AdvertisingAnna E. TuchmanDiscuss this article →Oct 31, 2019DOI: 10.1287/mksc.2019.1195 ↗
