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Marketing Science

Volume 31 · Issue 4

July 201210 articles

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Mathew B. Chylinski · John H. Roberts · Bruce G. S. Hardie

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July 2012pp. 549-566DOI: 10.1287/mksc.1120.0719 ↗

Focus on Authors

Authors not recorded

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July 2012pp. 713-715DOI: 10.1287/mksc.1120.0728 ↗

Handling Endogenous Regressors by Joint Estimation Using Copulas

Sungho Park · Sachin Gupta

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July 2012pp. 567-586DOI: 10.1287/mksc.1120.0718 ↗

Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions

Joan Calzada · Tommaso M. Valletti

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July 2012pp. 649-667DOI: 10.1287/mksc.1120.0716 ↗

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

Tingting He · Dmitri Kuksov · Chakravarthi Narasimhan

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July 2012pp. 587-602DOI: 10.1287/mksc.1120.0705 ↗

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

Karthik Sridhar · Ram Bezawada · Minakshi Trivedi

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July 2012pp. 668-688DOI: 10.1287/mksc.1120.0717 ↗

Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data

Yaniv Dover · Jacob Goldenberg · Daniel Shapira

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July 2012pp. 689-712DOI: 10.1287/mksc.1120.0711 ↗

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Alexandre Belloni · Mitchell J. Lovett · William Boulding · Richard Staelin

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July 2012pp. 621-636DOI: 10.1287/mksc.1120.0707 ↗

Periodic Advertising Pulsing in a Competitive Market

Marshall Freimer · Dan Horsky

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July 2012pp. 637-648DOI: 10.1287/mksc.1120.0712 ↗

Social Sharing of Information Goods: Implications for Pricing and Profits

Michael R. Galbreth · Bikram Ghosh · Mikhael Shor

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July 2012pp. 603-620DOI: 10.1287/mksc.1120.0706 ↗