Aggregation Bias in Sponsored Search Data: The Curse and the CureVibhanshu Abhishek · Kartik Hosanagar · Peter S. FaderDiscuss this article →January 2015pp. 59-77DOI: 10.1287/mksc.2014.0884 ↗
Consumer Dynamic Usage Allocation and Learning Under Multipart TariffsArun Gopalakrishnan · Raghuram Iyengar · Robert J. MeyerDiscuss this article →January 2015pp. 116-133DOI: 10.1287/mksc.2014.0877 ↗
Design Innovativeness and Product Sales' EvolutionGaia RuberaDiscuss this article →January 2015pp. 98-115DOI: 10.1287/mksc.2014.0875 ↗
Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in OkinawaMitsukuni NishidaDiscuss this article →January 2015pp. 20-38DOI: 10.1287/mksc.2014.0871 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →January 2015pp. 176-178DOI: 10.1287/mksc.2014.0898 ↗
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s PerspectiveAlberto Sa Vinhas · Jan B. HeideDiscuss this article →January 2015pp. 160-175DOI: 10.1287/mksc.2014.0880 ↗
Learning from Experience, SimplySong Lin · Juanjuan Zhang · John R. HauserDiscuss this article →January 2015pp. 1-19DOI: 10.1287/mksc.2014.0868 ↗
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for EthanolScott K. ShriverDiscuss this article →January 2015pp. 78-97DOI: 10.1287/mksc.2014.0881 ↗
Risk Preferences and Demand Drivers of Extended WarrantiesPranav JindalDiscuss this article →January 2015pp. 39-58DOI: 10.1287/mksc.2014.0879 ↗
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and BlurredMichel Wedel · Rik PietersDiscuss this article →January 2015pp. 134-143DOI: 10.1287/mksc.2014.0882 ↗
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing InstrumentsQiang Liu · Thomas J. Steenburgh · Sachin GuptaDiscuss this article →January 2015pp. 144-159DOI: 10.1287/mksc.2014.0886 ↗
