2007 ISMS Practice Prize Competition—Special Section IntroductionAuthors not recordedDiscuss this article →July 2009pp. 617-619DOI: 10.1287/mksc.1080.0478 ↗
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing ScalesMartijn G. de Jong · Jan-Benedict E. M. Steenkamp · Bernard P. VeldkampDiscuss this article →July 2009pp. 674-689DOI: 10.1287/mksc.1080.0439 ↗
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing ShiftTao Chen · Baohong Sun · Vishal SinghDiscuss this article →July 2009pp. 740-758DOI: 10.1287/mksc.1080.0446 ↗
Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition ModelsRaj SethuramanDiscuss this article →July 2009pp. 759-781DOI: 10.1287/mksc.1080.0455 ↗
Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)Authors not recordedDiscuss this article →July 2009pp. 807-807DOI: 10.1287/mksc.1090.0522 ↗
Call for Submissions—The 2009 ISMS-MSI Practice Prize CompetitionAuthors not recordedDiscuss this article →July 2009pp. 808-808DOI: 10.1287/mksc.1090.0523 ↗
Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its DeterminantsKusum L. Ailawadi · Bari A. HarlamDiscuss this article →July 2009pp. 782-791DOI: 10.1287/mksc.1080.0447 ↗
Firm-Created Word-of-Mouth Communication: Evidence from a Field TestDavid Godes · Dina MayzlinDiscuss this article →July 2009pp. 721-739DOI: 10.1287/mksc.1080.0444 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →July 2009pp. 802-806DOI: 10.1287/mksc.1090.0515 ↗
Market Structure Across Retail FormatsKarsten Hansen · Vishal SinghDiscuss this article →July 2009pp. 656-673DOI: 10.1287/mksc.1080.0432 ↗
Optimal Category Pricing with Endogenous Store TrafficEdward J. Fox · Steven Postrel · John H. SempleDiscuss this article →July 2009pp. 709-720DOI: 10.1287/mksc.1080.0442 ↗
Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-PacificV. Kumar · Jia Fan · Rohit Gulati · P. VenkatDiscuss this article →July 2009pp. 645-655DOI: 10.1287/mksc.1080.0477 ↗
Practice Prize Paper—PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle DistributionJie Du · Lili Xie · Stephan SchroederDiscuss this article →July 2009pp. 637-644DOI: 10.1287/mksc.1080.0470 ↗
Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies PressP. K. Kannan · Barbara Kline Pope · Sanjay JainDiscuss this article →July 2009pp. 620-636DOI: 10.1287/mksc.1080.0481 ↗
Research Note—Impact of Customer Knowledge Heterogeneity on Bundling StrategyAmiya Basu · Padmal VitharanaDiscuss this article →July 2009pp. 792-801DOI: 10.1287/mksc.1080.0445 ↗
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory RegimesStefan Stremersch · Aurélie LemmensDiscuss this article →July 2009pp. 690-708DOI: 10.1287/mksc.1080.0440 ↗
