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Marketing Science

Volume 33 · Issue 4

July 20149 articles

A Data Set of Brands and Their Characteristics

Mitchell Lovett · Renana Peres · Ron Shachar

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July 2014pp. 609-617DOI: 10.1287/mksc.2014.0861 ↗

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising

Amin Sayedi · Kinshuk Jerath · Kannan Srinivasan

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July 2014pp. 586-608DOI: 10.1287/mksc.2013.0838 ↗

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Dominique M. Hanssens · Koen H. Pauwels · Shuba Srinivasan · Marc Vanhuele · Gokhan Yildirim

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July 2014pp. 534-550DOI: 10.1287/mksc.2013.0841 ↗

Focus on Authors

Authors not recorded

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July 2014pp. 618-620DOI: 10.1287/mksc.2014.0866 ↗

Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth

Tat Y. Chan · Jia Li · Lamar Pierce

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July 2014pp. 463-484DOI: 10.1287/mksc.2013.0831 ↗

Nonmonotonic Status Effects in New Product Adoption

Yansong Hu · Christophe Van den Bulte

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July 2014pp. 509-533DOI: 10.1287/mksc.2014.0857 ↗

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit

Ralf van der Lans · Bram Van den Bergh · Evelien Dieleman

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July 2014pp. 551-566DOI: 10.1287/mksc.2014.0859 ↗

The Company That You Keep: When to Buy a Competitor's Keyword

Preyas S. Desai · Woochoel Shin · Richard Staelin

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July 2014pp. 485-508DOI: 10.1287/mksc.2013.0834 ↗

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication

Xiaojing Dong · Ramkumar Janakiraman · Ying Xie

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July 2014pp. 567-585DOI: 10.1287/mksc.2014.0852 ↗