Competitive Advertising on Brand Search: Traffic Stealing and Click QualityAndrey Simonov · Shawndra HillDiscuss this article →September 2021pp. 923-945DOI: 10.1287/mksc.2021.1289 ↗
Digitization and Flexibility: Evidence from the South Korean Movie MarketJoonhyuk Yang · Eric T. Anderson · Brett R. GordonDiscuss this article →September 2021pp. 821-843DOI: 10.1287/mksc.2020.1282 ↗
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming PlatformShijie Lu · Dai Yao · Xingyu Chen · Rajdeep GrewalDiscuss this article →September 2021pp. 964-984DOI: 10.1287/mksc.2021.1292 ↗
Editorial BoardAuthors not recordedDiscuss this article →September 2021pp. ii-iiDOI: 10.1287/mksc.2021.eb.v40n5 ↗
Estimation of Preference Heterogeneity in Markets with Costly SearchIlya Morozov · Stephan Seiler · Xiaojing Dong · Liwen HouDiscuss this article →September 2021pp. 871-899DOI: 10.1287/mksc.2021.1287 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2021pp. 1005-1007DOI: 10.1287/mksc.2021.1320 ↗
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of AirbnbShunyuan Zhang · Nitin Mehta · Param Vir Singh · Kannan SrinivasanDiscuss this article →September 2021pp. 813-820DOI: 10.1287/mksc.2021.1295 ↗
Internalization of Advertising Services: Testing a Theory of the FirmBirger Wernerfelt · Alvin Silk · Shuyi YuDiscuss this article →September 2021pp. 946-963DOI: 10.1287/mksc.2021.1290 ↗
Targeted Advertising and Consumer InferenceJiwoong Shin · Jungju YuDiscuss this article →September 2021pp. 900-922DOI: 10.1287/mksc.2021.1284 ↗
The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant ReviewsDinesh Puranam · Vrinda Kadiyali · Vishal NarayanDiscuss this article →September 2021pp. 985-1004DOI: 10.1287/mksc.2021.1294 ↗
Understanding Large-Scale Dynamic Purchase BehaviorBruno Jacobs · Dennis Fok · Bas DonkersDiscuss this article →September 2021pp. 844-870DOI: 10.1287/mksc.2020.1279 ↗
