Volume 44 · Issue 6

November 202514 articles

Advertising Platforms and Privacy

Ruizhi Zhu · Sridhar Moorthy · Xianwen Shi

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November 2025pp. 1381-1406DOI: 10.1287/mksc.2024.0879 ↗

Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews

Tommaso Bondi

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November 2025pp. 1258-1277DOI: 10.1287/mksc.2023.0053 ↗

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Yunhyoung Kim · Haitao (Tony) Cui · Yi Zhu

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November 2025pp. 1362-1380DOI: 10.1287/mksc.2024.0867 ↗

Bricks Processing Returns for Clicks: Can Foes Become Friends?

Ahmed Timoumi · Abhinav Uppal

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November 2025pp. 1428-1445DOI: 10.1287/mksc.2023.0077 ↗

Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data

Tesary Lin · Avner Strulov-Shlain

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November 2025pp. 1321-1338DOI: 10.1287/mksc.2023.0373 ↗

Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program

Rudolf-Harri Oberg · Andrés Musalem

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November 2025pp. 1232-1257DOI: 10.1287/mksc.2021.0374 ↗

Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions

Olivier Toubia · George Z. Gui · Tianyi Peng · Daniel J. Merlau · Ang Li · Haozhe Chen

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November 2025pp. 1446-1455DOI: 10.1287/mksc.2025.0262 ↗

Editorial Board

Authors not recorded

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November 2025pp. ii-iiDOI: 10.1287/mksc.2025.eb.v44n6 ↗

Focus on Authors

Authors not recorded

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November 2025pp. 1456-1459DOI: 10.1287/mksc.2025.focusonaus.v44.6 ↗

How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment

Chenshuo Sun

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November 2025pp. 1217-1231DOI: 10.1287/mksc.2024.0793 ↗

Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve

Ian N. Weaver · Vineet Kumar · Lalit Jain

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November 2025pp. 1299-1320DOI: 10.1287/mksc.2022.0247 ↗

Personalization, Consumer Search, and Algorithmic Pricing

Liying Qiu · Yan Huang · Param Vir Singh · Kannan Srinivasan

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November 2025pp. 1278-1298DOI: 10.1287/mksc.2023.0455 ↗

Time Dependence and Time Preference: Implications for Compensation Structure

Doug J. Chung · Byungyeon Kim · Byoung G. Park

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November 2025pp. 1339-1361DOI: 10.1287/mksc.2022.0037 ↗

Unequal Impact of Zestimate on the Housing Market

Runshan Fu · Yan Huang · Nitin Mehta · Param Vir Singh · Kannan Srinivasan

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November 2025pp. 1407-1427DOI: 10.1287/mksc.2022.0451 ↗