Skip to content

Marketing Science

Volume 41 · Issue 4

July 202212 articles

Editorial Board

Authors not recorded

Discuss this article →

July 2022pp. iii-iiiDOI: 10.1287/mksc.2022.eb.v41n4 ↗

Focus on Authors

Authors not recorded

Discuss this article →

July 2022pp. 867-869DOI: 10.1287/mksc.2022.1374 ↗

Implications of Revenue Models and Technology for Content Moderation Strategies

Yi Liu · Pinar Yildirim · Z. John Zhang

Discuss this article →

July 2022pp. 831-847DOI: 10.1287/mksc.2022.1361 ↗

Integrating Textual Information into Models of Choice and Scaled Response Data

Hyowon Kim · Greg M. Allenby

Discuss this article →

July 2022pp. 815-830DOI: 10.1287/mksc.2021.1337 ↗

Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry

Bart Bronnenberg · Jean-Pierre Dubé · Joonhwi Joo

Discuss this article →

July 2022pp. 710-732DOI: 10.1287/mksc.2022.1371 ↗

Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models

Gui Liberali · Alina Ferecatu

Discuss this article →

July 2022pp. 769-794DOI: 10.1287/mksc.2021.1346 ↗

Persuasion Contest: Disclosing Own and Rival Information

Ganesh Iyer · Shubhranshu Singh

Discuss this article →

July 2022pp. 682-709DOI: 10.1287/mksc.2021.1333 ↗

Regulatory Spillovers and Data Governance: Evidence from the GDPR

Christian Peukert · Stefan Bechtold · Michail Batikas · Tobias Kretschmer

Discuss this article →

July 2022pp. 746-768DOI: 10.1287/mksc.2021.1339 ↗

Reputation Inflation

Apostolos Filippas · John J. Horton · Joseph M. Golden

Discuss this article →

July 2022pp. 733-745DOI: 10.1287/mksc.2022.1350 ↗

Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights

Mingyung Kim · Eric T. Bradlow · Raghuram Iyengar

Discuss this article →

July 2022pp. 848-866DOI: 10.1287/mksc.2021.1340 ↗

The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax

Tat Chan · Naser Hamdi · Xiang Hui · Zhenling Jiang

Discuss this article →

July 2022pp. 795-814DOI: 10.1287/mksc.2021.1335 ↗

Valuing Intrinsic and Instrumental Preferences for Privacy

Tesary Lin

Discuss this article →

July 2022pp. 663-681DOI: 10.1287/mksc.2022.1368 ↗