An Empirical Study of National vs. Local Pricing by Chain Stores Under CompetitionYang Li · Brett R. Gordon · Oded NetzerDiscuss this article →September 2018pp. 812-837DOI: 10.1287/mksc.2018.1100 ↗
Beyond the Last Touch: Attribution in Online AdvertisingRon BermanDiscuss this article →September 2018pp. 771-792DOI: 10.1287/mksc.2018.1104 ↗
Channels of Impact: User Reviews When Quality Is Dynamic and Managers RespondJudith A. Chevalier · Yaniv Dover · Dina MayzlinDiscuss this article →September 2018pp. 688-709DOI: 10.1287/mksc.2018.1090 ↗
Editorial BoardAuthors not recordedDiscuss this article →September 2018pp. ii-iiDOI: 10.1287/mksc.2018.eb.v37n5 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2018pp. 852-853DOI: 10.1287/mksc.2018.1131 ↗
Online MAP Enforcement: Evidence from a Quasi-ExperimentAyelet IsraeliDiscuss this article →September 2018pp. 710-732DOI: 10.1287/mksc.2018.1092 ↗
Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize CompetitionJohn H. RobertsDiscuss this article →September 2018pp. 685-687DOI: 10.1287/mksc.2018.1130 ↗
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product SalesElham Yazdani · Shyam Gopinath · Steve CarsonDiscuss this article →September 2018pp. 838-851DOI: 10.1287/mksc.2018.1101 ↗
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian HighwayFederico Rossi · Pradeep K. ChintaguntaDiscuss this article →September 2018pp. 753-770DOI: 10.1287/mksc.2018.1105 ↗
Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market OutcomesPedro M. Gardete · Yakov BartDiscuss this article →September 2018pp. 733-752DOI: 10.1287/mksc.2018.1102 ↗
Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn ManagementMiguel Godinho de Matos · Ferreira Pedro · Belo RodrigoDiscuss this article →September 2018pp. 793-811DOI: 10.1287/mksc.2018.1099 ↗
