Volume 42 · Issue 2

March 202314 articles

2022 Guest Associate Editors and Ad Hoc Reviewers

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March 2023pp. 423-425DOI: 10.1287/mksc.2023.1433 ↗

2022 Marketing Science Service Awards

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March 2023pp. 213-213DOI: 10.1287/mksc.2023.1431 ↗

A Multiarmed Bandit Approach for House Ads Recommendations

Nicolás Aramayo · Mario Schiappacasse · Marcel Goic

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March 2023pp. 271-292DOI: 10.1287/mksc.2022.1378 ↗

Browse or Experience

Z. Eddie Ning · J. Miguel Villas-Boas

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March 2023pp. 336-359DOI: 10.1287/mksc.2022.1382 ↗

Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces

Bo Zhou · Tianxin Zou

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March 2023pp. 360-376DOI: 10.1287/mksc.2022.1388 ↗

Discriminatory Trade Promotions in Consumer Search Markets

Maarten Janssen · Edona Reshidi

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March 2023pp. 401-422DOI: 10.1287/mksc.2022.1380 ↗

Editorial Board

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March 2023pp. iii-iiiDOI: 10.1287/mksc.2023.eb.v42n2 ↗

Focus on Authors

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March 2023pp. 426-427DOI: 10.1287/mksc.2023.1432 ↗

GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment

Aaron Adalja · Jūra Liaukonytė · Emily Wang · Xinrong Zhu

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March 2023pp. 233-250DOI: 10.1287/mksc.2022.1375 ↗

Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach

Hyung Sup (Zack) Bhan · Eric T. Anderson

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March 2023pp. 314-335DOI: 10.1287/mksc.2022.1384 ↗

Platform Search Design: The Roles of Precision and Price

Zemin (Zachary) Zhong

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March 2023pp. 293-313DOI: 10.1287/mksc.2022.1370 ↗

Restricting Speculative Reselling: When “How Much” Is the Question

Dmitri Kuksov · Chenxi Liao

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March 2023pp. 377-400DOI: 10.1287/mksc.2022.1383 ↗

Search, Showrooming, and Retailer Variety

Heski Bar-Isaac · Sandro Shelegia

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March 2023pp. 251-270DOI: 10.1287/mksc.2022.1376 ↗

“We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened

Liang Guo · Wendy Xu

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March 2023pp. 214-232DOI: 10.1287/mksc.2022.1381 ↗