Volume 44 · Issue 4

July 202515 articles

Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption

Uttara M. Ananthakrishnan · Naveen Basavaraj · Sabari Rajan Karmegam · Ananya Sen · Michael D. Smith

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July 2025pp. 933-953DOI: 10.1287/mksc.2024.0716 ↗

Buying from a Competitor: A Model of Knowledge Spillover and Innovation

Dominique Olié Lauga · Matthew Selove · Mohammad Zia

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July 2025pp. 760-776DOI: 10.1287/mksc.2023.0148 ↗

Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage

Taotao Ye · Venkatesh (Venky) Shankar

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July 2025pp. 820-837DOI: 10.1287/mksc.2022.0450 ↗

Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution

Mohammad Zia · Dmitri Kuksov

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July 2025pp. 802-819DOI: 10.1287/mksc.2023.0462 ↗

Corruption and Stooges in Procurement

Matthias Kräkel

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July 2025pp. 856-873DOI: 10.1287/mksc.2023.0078 ↗

Editorial Board

Authors not recorded

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July 2025pp. iii-iiiDOI: 10.1287/mksc.2025.eb.v44n4 ↗

Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy

Ludovic Stourm · Valeria Stourm

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July 2025pp. 777-801DOI: 10.1287/mksc.2022.0458 ↗

Focus on Authors

Authors not recorded

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July 2025pp. 970-973DOI: 10.1287/mksc.2025.focusonaus.v44.4 ↗

Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?

Yu Song · Puneet Manchanda

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July 2025pp. 748-759DOI: 10.1287/mksc.2024.0993 ↗

Frontiers: Generative AI and Personalized Video Advertisements

Anuj Kapoor · Madhav Kumar

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July 2025pp. 733-747DOI: 10.1287/mksc.2023.0494 ↗

Learning Product Characteristics and Consumer Preferences from Search Data

Luis Armona · Greg Lewis · Georgios Zervas

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July 2025pp. 838-855DOI: 10.1287/mksc.2023.0118 ↗

Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry

Nan Li · Avery Haviv · Mitchell J. Lovett

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July 2025pp. 894-915DOI: 10.1287/mksc.2021.0242 ↗

Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning

Moritz von Zahn · Kevin Bauer · Cristina Mihale-Wilson · Johanna Jagow · Maximilian Speicher · Oliver Hinz

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July 2025pp. 954-969DOI: 10.1287/mksc.2022.0393 ↗

The Impact of Voluntary Labeling

Anita Rao · Raluca Ursu

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July 2025pp. 874-893DOI: 10.1287/mksc.2023.0273 ↗

The Promotional Effects of Live Streams by Twitch Influencers

Yufeng Huang · Ilya Morozov

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July 2025pp. 916-932DOI: 10.1287/mksc.2022.0400 ↗