Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?Song LinDiscuss this article →July 2017pp. 610-625DOI: 10.1287/mksc.2017.1028 ↗
Customer Acquisition via Display Advertising Using Multi-Armed Bandit ExperimentsEric M. Schwartz · Eric T. Bradlow · Peter S. FaderDiscuss this article →July 2017pp. 500-522DOI: 10.1287/mksc.2016.1023 ↗
Estimating Search Benefits from Path-Tracking Data: Measurement and DeterminantsStephan Seiler · Fabio PinnaDiscuss this article →July 2017pp. 565-589DOI: 10.1287/mksc.2017.1026 ↗
First-Mover Advantage Through Distribution: A Decomposition ApproachMitsukuni NishidaDiscuss this article →July 2017pp. 590-609DOI: 10.1287/mksc.2017.1029 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →July 2017pp. 642-643DOI: 10.1287/mksc.2017.1059 ↗
Measuring and Understanding Brand Value in a Dynamic Model of Brand ManagementRon N. Borkovsky · Avi Goldfarb · Avery M. Haviv · Sridhar MoorthyDiscuss this article →July 2017pp. 471-499DOI: 10.1287/mksc.2016.1020 ↗
Optimizing Click-Through in Online Rankings with Endogenous Search RefinementBabur De los Santos · Sergei KoulayevDiscuss this article →July 2017pp. 542-564DOI: 10.1287/mksc.2017.1036 ↗
The Effect of Retail Distribution on Sales of Alcoholic BeveragesRichard Friberg · Mark SanctuaryDiscuss this article →July 2017pp. 626-641DOI: 10.1287/mksc.2017.1038 ↗
Why Outlet Stores Exist: Averting Cannibalization in Product Line ExtensionsDonald NgweDiscuss this article →July 2017pp. 523-541DOI: 10.1287/mksc.2017.1031 ↗
