A Flexible Demand Model for Complements Using Household Production TheoryLudovic Stourm · Raghuram Iyengar · Eric T. BradlowDiscuss this article →July 2020pp. 763-787DOI: 10.1287/mksc.2019.1218 ↗
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic ModelNing Zhong · David A. SchweidelDiscuss this article →July 2020pp. 827-846DOI: 10.1287/mksc.2019.1212 ↗
Editorial BoardAuthors not recordedDiscuss this article →July 2020pp. ii-iiDOI: 10.1287/mksc.2020.eb.v39n4 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →July 2020pp. 847-848DOI: 10.1287/mksc.2020.1250 ↗
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer StockpilingAndrew T. Ching · Matthew OsborneDiscuss this article →July 2020pp. 707-726DOI: 10.1287/mksc.2019.1193 ↗
Improving Text Analysis Using Sentence Conjunctions and PunctuationJoachim Büschken · Greg M. AllenbyDiscuss this article →July 2020pp. 727-742DOI: 10.1287/mksc.2019.1214 ↗
Increasing Retailer Loyalty Through the Use of Cash Back Rebate SitesYe Qiu · Ram C. RaoDiscuss this article →July 2020pp. 743-762DOI: 10.1287/mksc.2019.1202 ↗
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal MarketLingling Zhang · Doug J. ChungDiscuss this article →July 2020pp. 687-706DOI: 10.1287/mksc.2019.1213 ↗
Regulating Deceptive Advertising: False Claims and Skeptical ConsumersYue Wu · Tansev GeylaniDiscuss this article →July 2020pp. 788-806DOI: 10.1287/mksc.2020.1221 ↗
Spillovers from Mass Advertising: An Identification StrategyMichael ThomasDiscuss this article →July 2020pp. 807-826DOI: 10.1287/mksc.2019.1217 ↗
Visual Listening In: Extracting Brand Image Portrayed on Social MediaLiu Liu · Daria Dzyabura · Natalie MizikDiscuss this article →July 2020pp. 669-686DOI: 10.1287/mksc.2020.1226 ↗
