Volume 30 · Issue 2

March 201115 articles

Commentary—Contagion in Prescribing Behavior Among Networks of Doctors

Nicholas A. Christakis · James H. Fowler

Discuss this article →

March 2011pp. 213-216DOI: 10.1287/mksc.1100.0595 ↗

Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

Sinan Aral

Discuss this article →

March 2011pp. 217-223DOI: 10.1287/mksc.1100.0596 ↗

Commentary—Invited Comment on “Opinion Leadership and Social Contagion in New Product Diffusion”

David Godes

Discuss this article →

March 2011pp. 224-229DOI: 10.1287/mksc.1100.0605 ↗

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

Ashish Sood · Gerard J. Tellis

Discuss this article →

March 2011pp. 339-354DOI: 10.1287/mksc.1100.0617 ↗

Efficient Choice Designs for a Consider-Then-Choose Model

Qing Liu · Neeraj Arora

Discuss this article →

March 2011pp. 321-338DOI: 10.1287/mksc.1100.0629 ↗

Focus on Authors

Authors not recorded

Discuss this article →

March 2011pp. 385-388DOI: 10.1287/mksc.1110.0637 ↗

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Vishal Narayan · Vithala R. Rao · Carolyne Saunders

Discuss this article →

March 2011pp. 368-384DOI: 10.1287/mksc.1100.0618 ↗

Hybrid Advertising Auctions

Yi Zhu · Kenneth C. Wilbur

Discuss this article →

March 2011pp. 249-273DOI: 10.1287/mksc.1100.0609 ↗

Opinion Leadership and Social Contagion in New Product Diffusion

Raghuram Iyengar · Christophe Van den Bulte · Thomas W. Valente

Discuss this article →

March 2011pp. 195-212DOI: 10.1287/mksc.1100.0566 ↗

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Nuno Camacho · Bas Donkers · Stefan Stremersch

Discuss this article →

March 2011pp. 305-320DOI: 10.1287/mksc.1100.0624 ↗

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers

Dmitry Shapiro

Discuss this article →

March 2011pp. 290-304DOI: 10.1287/mksc.1100.0622 ↗

Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion

Raghuram Iyengar · Christophe Van den Bulte · Thomas W. Valente

Discuss this article →

March 2011pp. 230-232DOI: 10.1287/mksc.1100.0614 ↗

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage

Anja Lambrecht · Katja Seim · Catherine Tucker

Discuss this article →

March 2011pp. 355-367DOI: 10.1287/mksc.1100.0613 ↗

The Evolution of Internal Market Structure

Oliver J. Rutz · Garrett P. Sonnier

Discuss this article →

March 2011pp. 274-289DOI: 10.1287/mksc.1100.0620 ↗

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models

Christophe Van den Bulte · Raghuram Iyengar

Discuss this article →

March 2011pp. 233-248DOI: 10.1287/mksc.1100.0615 ↗