Skip to content

Marketing Science

Volume 30 · Issue 3

May 201114 articles

A Dynamic Model of Sponsored Search Advertising

Song Yao · Carl F. Mela

Discuss this article →

May 2011pp. 447-468DOI: 10.1287/mksc.1100.0626 ↗

A Regime-Switching Model of Cyclical Category Buying

Sungho Park · Sachin Gupta

Discuss this article →

May 2011pp. 469-480DOI: 10.1287/mksc.1110.0643 ↗

Commentary—Discussion of “Online Display Advertising: Targeting and Obtrusiveness” by Avi Goldfarb and Catherine Tucker

Andrea M. Matwyshyn

Discuss this article →

May 2011pp. 409-412DOI: 10.1287/mksc.1100.0599 ↗

Commentary—Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through

Jason A. Duan · Leigh McAlister · Shameek Sinha

Discuss this article →

May 2011pp. 550-561DOI: 10.1287/mksc.1100.0611 ↗

Commentary—When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness

Leonard M. Lodish · Americus Reed

Discuss this article →

May 2011pp. 405-408DOI: 10.1287/mksc.1100.0594 ↗

Crisis and Consumption Smoothing

Pushan Dutt · V. Padmanabhan

Discuss this article →

May 2011pp. 491-512DOI: 10.1287/mksc.1100.0630 ↗

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Surendra N. Singh · Steve Hillmer · Ze Wang

Discuss this article →

May 2011pp. 532-549DOI: 10.1287/mksc.1100.0632 ↗

Focus on Authors

Authors not recorded

Discuss this article →

May 2011pp. 562-564DOI: 10.1287/mksc.1110.0646 ↗

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts

Jan R. Landwehr · Aparna A. Labroo · Andreas Herrmann

Discuss this article →

May 2011pp. 416-429DOI: 10.1287/mksc.1110.0633 ↗

Multiple-Constraint Choice Models with Corner and Interior Solutions

Takuya Satomura · Jaehwan Kim · Greg M. Allenby

Discuss this article →

May 2011pp. 481-490DOI: 10.1287/mksc.1110.0636 ↗

Online Display Advertising: Targeting and Obtrusiveness

Avi Goldfarb · Catherine Tucker

Discuss this article →

May 2011pp. 389-404DOI: 10.1287/mksc.1100.0583 ↗

Rejoinder—Implications of “Online Display Advertising: Targeting and Obtrusiveness”

Avi Goldfarb · Catherine Tucker

Discuss this article →

May 2011pp. 413-415DOI: 10.1287/mksc.1100.0634 ↗

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Michael Braun · André Bonfrer

Discuss this article →

May 2011pp. 513-531DOI: 10.1287/mksc.1110.0640 ↗

The Seeds of Negativity: Knowledge and Money

Mitchell J. Lovett · Ron Shachar

Discuss this article →

May 2011pp. 430-446DOI: 10.1287/mksc.1110.0638 ↗