Volume 31 · Issue 1

January 201214 articles

2011 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

Authors not recorded

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January 2012pp. 191-193DOI: 10.1287/mksc.1110.0698 ↗

Ad Gist: Ad Communication in a Single Eye Fixation

Rik Pieters · Michel Wedel

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January 2012pp. 59-73DOI: 10.1287/mksc.1110.0673 ↗

Cloak or Flaunt? The Fashion Dilemma

Hema Yoganarasimhan

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January 2012pp. 74-95DOI: 10.1287/mksc.1110.0689 ↗

Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain

Ram Rao · Brian Wansink · Sanjay Jain

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January 2012pp. 52-58DOI: 10.1287/mksc.1110.0699 ↗

Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Dominique M. Hanssens · Devavrat Purohit · Richard Staelin · Paulo Albuquerque · Bart J. Bronnenberg

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January 2012pp. 24-35DOI: 10.1287/mksc.1110.0694 ↗

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

Rachel R. Chen · Eitan Gerstner · Yinghui (Catherine) Yang

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January 2012pp. 157-171DOI: 10.1287/mksc.1110.0683 ↗

Disentangling Preferences and Learning in Brand Choice Models

Sangwoo Shin · Sanjog Misra · Dan Horsky

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January 2012pp. 115-137DOI: 10.1287/mksc.1110.0680 ↗

Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

Preyas S. Desai · David Bell · Gary Lilien · David Soberman

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January 2012pp. 1-3DOI: 10.1287/mksc.1110.0697 ↗

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Gangshu (George) Cai · Yue Dai · Sean X. Zhou

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January 2012pp. 172-187DOI: 10.1287/mksc.1110.0688 ↗

Focus on Authors

Authors not recorded

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January 2012pp. 188-190DOI: 10.1287/mksc.1110.0703 ↗

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision

Sanjay Jain

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January 2012pp. 36-51DOI: 10.1287/mksc.1110.0657 ↗

Measuring Consumer Preferences Using Conjoint Poker

Olivier Toubia · Martijn G. de Jong · Daniel Stieger · Johann Füller

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January 2012pp. 138-156DOI: 10.1287/mksc.1110.0672 ↗

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Paulo Albuquerque · Bart J. Bronnenberg

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January 2012pp. 4-23DOI: 10.1287/mksc.1110.0659 ↗

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Pradeep K. Chintagunta · Junhong Chu · Javier Cebollada

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January 2012pp. 96-114DOI: 10.1287/mksc.1110.0678 ↗