Volume 35 · Issue 1

January 201613 articles

An Analysis and Visualization Methodology for Identifying and Testing Market Structure

Stephen L. France · Sanjoy Ghose

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January 2016pp. 182-197DOI: 10.1287/mksc.2015.0958 ↗

Editorial Board

Authors not recorded

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January 2016pp. iii-iiiDOI: 10.1287/mksc.2016.eb.v351 ↗

Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production

K. Sudhir

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January 2016pp. 1-9DOI: 10.1287/mksc.2015.0974 ↗

Estimation of Beauty Contest Auctions

Hema Yoganarasimhan

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January 2016pp. 27-54DOI: 10.1287/mksc.2015.0929 ↗

Focus On Authors

Authors not recorded

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January 2016pp. 198-200DOI: 10.1287/mksc.2015.0969 ↗

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

A. Yeşim Orhun · Sriram Venkataraman · Pradeep K. Chintagunta

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January 2016pp. 73-92DOI: 10.1287/mksc.2015.0909 ↗

Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition

Bing Jing

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January 2016pp. 113-127DOI: 10.1287/mksc.2015.0918 ↗

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Andrew T. Ching · Robert Clark · Ignatius Horstmann · Hyunwoo Lim

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January 2016pp. 158-181DOI: 10.1287/mksc.2015.0925 ↗

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Mitchell J. Lovett · Richard Staelin

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January 2016pp. 142-157DOI: 10.1287/mksc.2015.0961 ↗

The Strategic Role of Exchange Promotions

Preyas S. Desai · Devavrat Purohit · Bo Zhou

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January 2016pp. 93-112DOI: 10.1287/mksc.2015.0955 ↗

The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes

Yanwen Wang · Michael Lewis · Vishal Singh

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January 2016pp. 55-72DOI: 10.1287/mksc.2015.0910 ↗

Turf Wars: Product Line Strategies in Competitive Markets

Yogesh V. Joshi · David J. Reibstein · Z. John Zhang

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January 2016pp. 128-141DOI: 10.1287/mksc.2015.0945 ↗

Will a Fat Tax Work?

Romana Khan · Kanishka Misra · Vishal Singh

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January 2016pp. 10-26DOI: 10.1287/mksc.2015.0917 ↗