An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature AdvertisingJie ZhangDiscuss this article →May 2006pp. 278-290DOI: 10.1287/mksc.1050.0170 ↗
Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical ErrorSteven M. ShuganDiscuss this article →May 2006pp. 203-216DOI: 10.1287/mksc.1060.0215 ↗
Erratum to “Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis”Authors not recordedDiscuss this article →May 2006pp. i-iDOI: 10.1287/mksc.25.3.i.erratum ↗
Focus on AuthorsAuthors not recordedDiscuss this article →May 2006pp. 291-292DOI: 10.1287/mksc.1060.0218 ↗
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and AsymmetriesDebanjan Mitra · Peter N. GolderDiscuss this article →May 2006pp. 230-247DOI: 10.1287/mksc.1050.0175 ↗
Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime ValueTeck-Hua Ho · Young-Hoon Park · Yong-Pin ZhouDiscuss this article →May 2006pp. 260-277DOI: 10.1287/mksc.1050.0158 ↗
On the Profitability of Firms in a Differentiated IndustryBing JingDiscuss this article →May 2006pp. 248-259DOI: 10.1287/mksc.1060.0193 ↗
Optimal Data Interval for Estimating Advertising ResponseGerard J. Tellis · Philip Hans FransesDiscuss this article →May 2006pp. 217-229DOI: 10.1287/mksc.1050.0178 ↗
