Volume 42 · Issue 1

January 202316 articles

A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets

Dai Yao · Chuang Tang · Junhong Chu

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January 2023pp. 166-188DOI: 10.1287/mksc.2022.1369 ↗

Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Bart J. Bronnenberg · Jean-Pierre Dubé

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January 2023pp. 28-31DOI: 10.1287/mksc.2022.1426 ↗

Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”

Yphtach Lelkes

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January 2023pp. 26-27DOI: 10.1287/mksc.2022.1414 ↗

Editorial Board

Authors not recorded

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January 2023pp. iii-iiiDOI: 10.1287/mksc.2023.eb.v42n1 ↗

Editorial: Marketing’s Role in the Evolving Discipline of Product Management

Jeffrey D. Shulman · Olivier Toubia · Raena Saddler

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January 2023pp. 1-5DOI: 10.1287/mksc.2022.1428 ↗

Focus on Authors

Authors not recorded

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January 2023pp. 208-211DOI: 10.1287/mksc.2022.1427 ↗

Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price

Sungsik Park · Man Xie · Jinhong Xie

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January 2023pp. 37-47DOI: 10.1287/mksc.2022.1402 ↗

Frontiers: Polarized America: From Political Polarization to Preference Polarization

Verena Schoenmueller · Oded Netzer · Florian Stahl

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January 2023pp. 48-60DOI: 10.1287/mksc.2022.1408 ↗

Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Jūra Liaukonytė · Anna Tuchman · Xinrong Zhu

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January 2023pp. 11-25DOI: 10.1287/mksc.2022.1386 ↗

New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market

Kristina Brecko

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January 2023pp. 61-86DOI: 10.1287/mksc.2022.1389 ↗

Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition

Lan Luo · Koen Pauwels

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January 2023pp. 6-10DOI: 10.1287/mksc.2022.1412 ↗

Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune

Jūra Liaukonytė · Anna Tuchman · Xinrong Zhu

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January 2023pp. 32-36DOI: 10.1287/mksc.2022.1411 ↗

Search Gaps and Consumer Fatigue

Raluca M. Ursu · Qianyun Zhang · Elisabeth Honka

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January 2023pp. 110-136DOI: 10.1287/mksc.2022.1359 ↗

The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales

Kristen E. Duke · On Amir

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January 2023pp. 87-109DOI: 10.1287/mksc.2022.1364 ↗

Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer

Piyush Anand · Clarence Lee

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January 2023pp. 189-207DOI: 10.1287/mksc.2022.1365 ↗

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Magda Hassan · Jaideep Prabhu · Rajesh Chandy · Om Narasimhan

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January 2023pp. 137-165DOI: 10.1287/mksc.2022.1379 ↗