Volume 33 · Issue 2

March 201412 articles

2013 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

Authors not recorded

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March 2014pp. 311-314DOI: 10.1287/mksc.2014.0846 ↗

A Multiactivity Latent Attrition Model for Customer Base Analysis

David A. Schweidel · Young-Hoon Park · Zainab Jamal

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March 2014pp. 273-286DOI: 10.1287/mksc.2013.0832 ↗

Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing

Sam K. Hui · Tom Meyvis · Henry Assael

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March 2014pp. 222-240DOI: 10.1287/mksc.2013.0835 ↗

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Doug J. Chung · Thomas Steenburgh · K. Sudhir

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March 2014pp. 165-187DOI: 10.1287/mksc.2013.0815 ↗

Editorial—New Editorial Structure for Marketing Science

Preyas S. Desai · Fred Feinberg · Ganesh Iyer · K. Sudhir · Russ Winer

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March 2014pp. 163-164DOI: 10.1287/mksc.2014.0844 ↗

Editorial—Report of the Marketing Science Editorial Review Committee

Peter S. Fader · Bart J. Bronnenberg · Ganesh Iyer · Scott A. Neslin · Oded Netzer · Kannan Srinivasan

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March 2014pp. 159-162DOI: 10.1287/mksc.2013.0843 ↗

Focus on Authors

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March 2014pp. 308-310DOI: 10.1287/mksc.2014.0849 ↗

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Shyam Gopinath · Jacquelyn S. Thomas · Lakshman Krishnamurthi

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March 2014pp. 241-258DOI: 10.1287/mksc.2013.0820 ↗

McDonald's and KFC in China: Competitors or Companions?

Qiaowei Shen · Ping Xiao

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March 2014pp. 287-307DOI: 10.1287/mksc.2013.0824 ↗

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Eric M. Schwartz · Eric T. Bradlow · Peter S. Fader

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March 2014pp. 188-205DOI: 10.1287/mksc.2013.0825 ↗

The Equivalence of Bundling and Advance Sales

Alexei Alexandrov · Özlem Bedre-Defolie

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March 2014pp. 259-272DOI: 10.1287/mksc.2013.0833 ↗

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust · Ming-Hui Huang

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March 2014pp. 206-221DOI: 10.1287/mksc.2013.0836 ↗