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Marketing Science

Volume 42 · Issue 6

November 20239 articles

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

T. Tony Ke · Jiwoong Shin · Jungju Yu

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November 2023pp. 1101-1124DOI: 10.1287/mksc.2022.1424 ↗

Editorial Board

Authors not recorded

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November 2023pp. ii-iiDOI: 10.1287/mksc.2023.eb.v42n6 ↗

Focus on Authors

Authors not recorded

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November 2023pp. 1184-1185DOI: 10.1287/mksc.2023.focusonausv42.n6 ↗

I Hear You: Does Quality Improve with Customer Voice?

Uttara Ananthakrishnan · Davide Proserpio · Siddhartha Sharma

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November 2023pp. 1143-1161DOI: 10.1287/mksc.2023.1437 ↗

Leveraging the Power of Images in Managing Product Return Rates

Daria Dzyabura · Siham El Kihal · John R. Hauser · Marat Ibragimov

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November 2023pp. 1125-1142DOI: 10.1287/mksc.2023.1451 ↗

Look the Part? The Role of Profile Pictures in Online Labor Markets

Isamar Troncoso · Lan Luo

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November 2023pp. 1080-1100DOI: 10.1287/mksc.2022.1425 ↗

Price Dispersion and Legacy Discounts in the National Television Advertising Market

Sylvia Hristakeva · Julie Holland Mortimer

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November 2023pp. 1162-1183DOI: 10.1287/mksc.2023.1442 ↗

Product Aesthetic Design: A Machine Learning Augmentation

Alex Burnap · John R. Hauser · Artem Timoshenko

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November 2023pp. 1029-1056DOI: 10.1287/mksc.2022.1429 ↗

Targeting Advertising Spending and Price on the Hotelling Line

Sridhar Moorthy · Shervin Shahrokhi Tehrani

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November 2023pp. 1057-1079DOI: 10.1287/mksc.2022.1422 ↗