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Marketing Science

Volume 29 · Issue 2

March 201011 articles

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Ralf van der Lans · Gerrit van Bruggen · Jehoshua Eliashberg · Berend Wierenga

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March 2010pp. 348-365DOI: 10.1287/mksc.1090.0520 ↗

Call for Nominations

Authors not recorded

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March 2010pp. 391-391DOI: 10.1287/mksc.1100.0569 ↗

Channel Pass-Through of Trade Promotions

Vincent Nijs · Kanishka Misra · Eric T. Anderson · Karsten Hansen · Lakshman Krishnamurthi

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March 2010pp. 250-267DOI: 10.1287/mksc.1090.0509 ↗

Focus on Authors

Authors not recorded

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March 2010pp. 387-390DOI: 10.1287/mksc.1090.0556 ↗

Investigating Consumer Purchase Behavior in Related Technology Product Categories

S. Sriram · Pradeep K. Chintagunta · Manoj K. Agarwal

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March 2010pp. 291-314DOI: 10.1287/mksc.1090.0506 ↗

Optimal Internet Media Selection

Peter J. Danaher · Janghyuk Lee · Laoucine Kerbache

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March 2010pp. 336-347DOI: 10.1287/mksc.1090.0507 ↗

Retail Competition and the Dynamics of Demand for Tied Goods

Wesley R. Hartmann · Harikesh S. Nair

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March 2010pp. 366-386DOI: 10.1287/mksc.1090.0518 ↗

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Zsolt Katona · Miklos Sarvary

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March 2010pp. 199-215DOI: 10.1287/mksc.1090.0517 ↗

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Juanjuan Zhang

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March 2010pp. 315-335DOI: 10.1287/mksc.1090.0500 ↗

Tipping and Concentration in Markets with Indirect Network Effects

Jean-Pierre H. Dubé · Günter J. Hitsch · Pradeep K. Chintagunta

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March 2010pp. 216-249DOI: 10.1287/mksc.1090.0541 ↗

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Meghan R. Busse · Duncan I. Simester · Florian Zettelmeyer

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March 2010pp. 268-290DOI: 10.1287/mksc.1090.0516 ↗