Skip to content

Marketing Science

Volume 45 · Issue 3

May 202612 articles

A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities

Mingyung Kim · Eric T. Bradlow · Raghuram Iyengar

Discuss this article →

May 2026pp. 556-575DOI: 10.1287/mksc.2024.1018 ↗

Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms

Ehsan Saremi · Upender Subramanian

Discuss this article →

May 2026pp. 576-595DOI: 10.1287/mksc.2024.0813 ↗

Communicating Attribute Importance Under Competition

Jae-Yun Lee · Jiwoong Shin · Jungju Yu

Discuss this article →

May 2026pp. 534-555DOI: 10.1287/mksc.2024.1124 ↗

Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics

Yi Liu · Fei Long

Discuss this article →

May 2026pp. 653-674DOI: 10.1287/mksc.2024.0960 ↗

Editorial Board

Authors not recorded

Discuss this article →

May 2026pp. ii-iiDOI: 10.1287/mksc.2026.eb.v45n3 ↗

Focus on Authors

Authors not recorded

Discuss this article →

May 2026pp. 696-698DOI: 10.1287/mksc.2026.focusonaus.v45.n3 ↗

Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps

Louis-Daniel Pape · Michelangelo Rossi

Discuss this article →

May 2026pp. 596-613DOI: 10.1287/mksc.2025.0159 ↗

Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy

Tsung-Yiou Hsieh · Rex Yuxing Du · Shijie Lu

Discuss this article →

May 2026pp. 632-652DOI: 10.1287/mksc.2023.0582 ↗

Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management

Christopher Amaral · Ceren Kolsarici · Iina Ikonen · Nicole Robitaille

Discuss this article →

May 2026pp. 675-695DOI: 10.1287/mksc.2024.1154 ↗

Price Caps by Matching Platforms: The Case of Ticket Resales

Da He · Song Lin

Discuss this article →

May 2026pp. 515-533DOI: 10.1287/mksc.2023.0623 ↗

Strategic Capacity Commitment: A Channel Competition Perspective

Shuguang Zhang · Wei Shi Lim · Lucy Gongtao Chen

Discuss this article →

May 2026pp. 614-631DOI: 10.1287/mksc.2023.0139 ↗

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

Mengjie (Magie) Cheng · Elie Ofek · Hema Yoganarasimhan

Discuss this article →

May 2026pp. 493-514DOI: 10.1287/mksc.2024.1170 ↗