Volume 25 · Issue 6

November 200633 articles

Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller · Donald R. Lehmann

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November 2006pp. 740-759DOI: 10.1287/mksc.1050.0153 ↗

Commentary—Antibusiness Movies and Folk Marketing

Steven M. Shugan

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November 2006pp. 681-685DOI: 10.1287/mksc.1060.0250 ↗

Customer Metrics and Their Impact on Financial Performance

Sunil Gupta · Valarie Zeithaml

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November 2006pp. 718-739DOI: 10.1287/mksc.1060.0221 ↗

Editorial: Fifty Years of Marketing Science

Steven M. Shugan

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November 2006pp. 551-555DOI: 10.1287/mksc.1060.0251 ↗

Focus on Authors

Authors not recorded

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November 2006pp. 760-765DOI: 10.1287/mksc.1060.0264 ↗

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science

Brian T. Ratchford

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November 2006pp. 559-559DOI: 10.1287/mksc.1060.0234 ↗

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Subrata K. Sen

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November 2006pp. 556-556DOI: 10.1287/mksc.1060.0258 ↗

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science

John Hauser

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November 2006pp. 557-558DOI: 10.1287/mksc.1060.0237 ↗

Guest Editorial: MSI

Leigh McAlister

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November 2006pp. 686-686DOI: 10.1287/mksc.1060.0200 ↗

Invited Commentary —Linking Service and Finance

Eugene W. Anderson

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November 2006pp. 587-589DOI: 10.1287/mksc.1050.0172 ↗

Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment

Wesley R. Hartmann

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November 2006pp. 620-621DOI: 10.1287/mksc.1050.0184 ↗

Invited Commentary—Commentary on Structural Modeling in Marketing: Review and Assessment

Tat Y. Chan

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November 2006pp. 633-634DOI: 10.1287/mksc.1060.0232 ↗

Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues

Baohong Sun

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November 2006pp. 625-628DOI: 10.1287/mksc.1050.0190 ↗

Invited Commentary—Empirical Analysis of Theory-Based Models in Marketing

Kannan Srinivasan

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November 2006pp. 635-637DOI: 10.1287/mksc.1060.0201 ↗

Invited Commentary—Internet-Based Service Institutions

Ganesh Iyer · V. Padmanabhan

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November 2006pp. 598-600DOI: 10.1287/mksc.1050.0189 ↗

Invited Commentary—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts

Liyuan Wei

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November 2006pp. 678-680DOI: 10.1287/mksc.1050.0187 ↗

Invited Commentary—Marketing Structural Models: “Keep It Real”

Michael J. Mazzeo

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November 2006pp. 617-619DOI: 10.1287/mksc.1060.0235 ↗

Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions

A. Parasuraman

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November 2006pp. 590-593DOI: 10.1287/mksc.1050.0173 ↗

Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition

Berend Wierenga

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November 2006pp. 674-677DOI: 10.1287/mksc.1050.0185 ↗

Invited Commentary—Removing the Boundary Between Structural and Reduced-Form Models

Liang Guo

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November 2006pp. 629-632DOI: 10.1287/mksc.1060.0194 ↗

Invited Commentary—Research and the Motion Picture Industry

Charles B. Weinberg

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November 2006pp. 667-669DOI: 10.1287/mksc.1050.0164 ↗

Invited Commentary—Research Opportunities at the Movies

Robert E. Krider

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November 2006pp. 662-664DOI: 10.1287/mksc.1050.0155 ↗

Invited Commentary—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

Sanjeev Swami

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November 2006pp. 670-673DOI: 10.1287/mksc.1050.0163 ↗

Invited Commentary—Structural Modeling in Marketing: Some Future Possibilities

Girish Punj

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November 2006pp. 622-624DOI: 10.1287/mksc.1050.0186 ↗

Invited Commentary—Technology Innovation and Implications for Customer Relationship Management

Baohong Sun

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November 2006pp. 594-597DOI: 10.1287/mksc.1050.0165 ↗

Invited Commentary—The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition

Charles C. Moul

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November 2006pp. 665-666DOI: 10.1287/mksc.1050.0157 ↗

Invited Commentary—The Implications of “Big M” Marketing for Modeling Service and Relationships

Ruth N. Bolton

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November 2006pp. 584-586DOI: 10.1287/mksc.1050.0171 ↗

Invited Commentary—Three Thoughts on Services

Dawn Iacobucci

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November 2006pp. 581-583DOI: 10.1287/mksc.1050.0156 ↗

Invited Commentary—Why Does Poor Service Prevail?

Eitan Gerstner · Barak Libai

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November 2006pp. 601-603DOI: 10.1287/mksc.1050.0154 ↗

Marketing Models of Service and Relationships

Roland T. Rust · Tuck Siong Chung

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November 2006pp. 560-580DOI: 10.1287/mksc.1050.0139 ↗

Research on Innovation: A Review and Agenda for Marketing Science

John Hauser · Gerard J. Tellis · Abbie Griffin

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November 2006pp. 687-717DOI: 10.1287/mksc.1050.0144 ↗

Structural Modeling in Marketing: Review and Assessment

Pradeep Chintagunta · Tülin Erdem · Peter E. Rossi · Michel Wedel

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November 2006pp. 604-616DOI: 10.1287/mksc.1050.0161 ↗

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Jehoshua Eliashberg · Anita Elberse · Mark A.A.M. Leenders

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November 2006pp. 638-661DOI: 10.1287/mksc.1050.0177 ↗