Volume 28 · Issue 2

March 200918 articles

Click Fraud

Kenneth C. Wilbur · Yi Zhu

Discuss this article →

March 2009pp. 293-308DOI: 10.1287/mksc.1080.0397 ↗

Commentary—Discussion of the Article “Website Morphing”

Andrew Gelman

Discuss this article →

March 2009pp. 226-226DOI: 10.1287/mksc.1080.0476 ↗

Commentary—Discussion of “Website Morphing”

Hal Varian

Discuss this article →

March 2009pp. 224-224DOI: 10.1287/mksc.1080.0471 ↗

Commentary—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

John Gittins

Discuss this article →

March 2009pp. 225-225DOI: 10.1287/mksc.1080.0475 ↗

Editorial—Marketing Science and the Financial Crisis

Eric T. Bradlow

Discuss this article →

March 2009pp. 201-201DOI: 10.1287/mksc.1090.0488 ↗

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

Paulo Albuquerque · Bart J. Bronnenberg

Discuss this article →

March 2009pp. 356-372DOI: 10.1287/mksc.1080.0403 ↗

Focus on Authors

Authors not recorded

Discuss this article →

March 2009pp. 397-401DOI: 10.1287/mksc.1090.0487 ↗

Limited Edition Products: When and When Not to Offer Them

Subramanian Balachander · Axel Stock

Discuss this article →

March 2009pp. 336-355DOI: 10.1287/mksc.1080.0401 ↗

Market Research and Innovation Strategy in a Duopoly

Dominique Olié Lauga · Elie Ofek

Discuss this article →

March 2009pp. 373-396DOI: 10.1287/mksc.1080.0409 ↗

Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”

Amit M. Joshi · Dominique M. Hanssens

Discuss this article →

March 2009pp. 239-250DOI: 10.1287/mksc.1080.0392 ↗

Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes

Ramanathan Subramaniam · R. Venkatesh

Discuss this article →

March 2009pp. 264-273DOI: 10.1287/mksc.1080.0394 ↗

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Sam K. Hui · Peter S. Fader · Eric T. Bradlow

Discuss this article →

March 2009pp. 320-335DOI: 10.1287/mksc.1080.0400 ↗

Real-Time Evaluation of E-mail Campaign Performance

André Bonfrer · Xavier Drèze

Discuss this article →

March 2009pp. 251-263DOI: 10.1287/mksc.1080.0393 ↗

Rejoinder—Response to Comments on “Website Morphing”

John R. Hauser · Glen L. Urban · Guilherme Liberali · Michael Braun

Discuss this article →

March 2009pp. 227-228DOI: 10.1287/mksc.1080.0485 ↗

Slippage in Rebate Programs and Present-Biased Preferences

Scott M. Gilpatric

Discuss this article →

March 2009pp. 229-238DOI: 10.1287/mksc.1080.0391 ↗

Strategic Assortment Reduction by a Dominant Retailer

Anthony J. Dukes · Tansev Geylani · Kannan Srinivasan

Discuss this article →

March 2009pp. 309-319DOI: 10.1287/mksc.1080.0399 ↗

Website Morphing

John R. Hauser · Glen L. Urban · Guilherme Liberali · Michael Braun

Discuss this article →

March 2009pp. 202-223DOI: 10.1287/mksc.1080.0459 ↗

Zooming In: Self-Emergence of Movements in New Product Growth

Jacob Goldenberg · Oded Lowengart · Daniel Shapira

Discuss this article →

March 2009pp. 274-292DOI: 10.1287/mksc.1080.0395 ↗