Skip to content

Marketing Science

Volume 28 · Issue 5

September 200919 articles

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry

Brett R. Gordon

Discuss this article →

September 2009pp. 846-867DOI: 10.1287/mksc.1080.0448 ↗

Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity

Xiaojing Yang · Robert E. Smith

Discuss this article →

September 2009pp. 935-949DOI: 10.1287/mksc.1080.0460 ↗

Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)

Authors not recorded

Discuss this article →

September 2009pp. 1007-1007DOI: 10.1287/mksc.1090.0527 ↗

Commentary—Assumptions, Explanation, and Prediction in Marketing Science: “It's the Findings, Stupid, Not the Assumptions”

Eric W. K. Tsang

Discuss this article →

September 2009pp. 986-990DOI: 10.1287/mksc.1080.0463 ↗

Commentary—Relevancy Is Robust Prediction, Not Alleged Realism

Steven M. Shugan

Discuss this article →

September 2009pp. 991-998DOI: 10.1287/mksc.1080.0467 ↗

Commentary—The Economic and Statistical Significance of Stock Returns on Customer Satisfaction

Claes Fornell · Sunil Mithas · Forrest V. Morgeson

Discuss this article →

September 2009pp. 820-825DOI: 10.1287/mksc.1090.0505 ↗

Commentary—The Stock Market's Pricing of Customer Satisfaction

Christopher Ittner · David Larcker · Daniel Taylor

Discuss this article →

September 2009pp. 826-835DOI: 10.1287/mksc.1090.0526 ↗

Cross-National Logo Evaluation Analysis: An Individual-Level Approach

Ralf van der Lans · Joseph A. Cote · Catherine A. Cole · Siew Meng Leong · Ale Smidts · Pamela W. Henderson · Christian Bluemelhuber · Paul A. Bottomley · John R. Doyle · Alexander Fedorikhin · Janakiraman Moorthy · B. Ramaseshan · Bernd H. Schmitt

Discuss this article →

September 2009pp. 968-985DOI: 10.1287/mksc.1080.0462 ↗

Editorial—Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd

Eric T. Bradlow

Discuss this article →

September 2009pp. 809-809DOI: 10.1287/mksc.1090.0537 ↗

Focus on Authors

Authors not recorded

Discuss this article →

September 2009pp. 1002-1006DOI: 10.1287/mksc.1090.0532 ↗

Implications of Channel Structure for Leasing or Selling Durable Goods

Sreekumar R. Bhaskaran · Stephen M. Gilbert

Discuss this article →

September 2009pp. 918-934DOI: 10.1287/mksc.1080.0458 ↗

Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences

A. Yeşim Orhun

Discuss this article →

September 2009pp. 868-886DOI: 10.1287/mksc.1080.0449 ↗

Rejoinder—Customer Satisfaction-Based Mispricing: Issues and Misconceptions

Robert Jacobson · Natalie Mizik

Discuss this article →

September 2009pp. 836-845DOI: 10.1287/mksc.1090.0531 ↗

Rejoinder—Robust Prediction and Unrealistic Assumptions

Eric W. K. Tsang

Discuss this article →

September 2009pp. 999-1000DOI: 10.1287/mksc.1080.0468 ↗

Rejoinder—Think Theory Testing, Not Realism

Steven M. Shugan

Discuss this article →

September 2009pp. 1001-1001DOI: 10.1287/mksc.1090.0496 ↗

Service Cancellation and Competitive Refund Policy

Liang Guo

Discuss this article →

September 2009pp. 901-917DOI: 10.1287/mksc.1080.0457 ↗

Standard vs. Custom Products: Variety, Lead Time, and Price Competition

Nan Xia · S. Rajagopalan

Discuss this article →

September 2009pp. 887-900DOI: 10.1287/mksc.1080.0456 ↗

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction

Robert Jacobson · Natalie Mizik

Discuss this article →

September 2009pp. 810-819DOI: 10.1287/mksc.1090.0495 ↗

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence

Raghunath Singh Rao · Om Narasimhan · George John

Discuss this article →

September 2009pp. 950-967DOI: 10.1287/mksc.1080.0461 ↗