2013–2014 Gary L. Lilien ISMS-MSI Practice Prize CompetitionP. K. KannanDiscuss this article →November 2015pp. 787-788DOI: 10.1287/mksc.2015.0960 ↗
A Flexible Yet Globally Regular Multigood Demand SystemNitin MehtaDiscuss this article →November 2015pp. 843-863DOI: 10.1287/mksc.2015.0908 ↗
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from IndiaVishal Narayan · Vithala R. Rao · K. SudhirDiscuss this article →November 2015pp. 825-842DOI: 10.1287/mksc.2015.0940 ↗
Editorial BoardAuthors not recordedDiscuss this article →November 2015pp. iii-iiiDOI: 10.1287/mksc.2015.eb.v346 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →November 2015pp. 922-925DOI: 10.1287/mksc.2015.0964 ↗
Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its HistoryB. P. S. Murthi · Ram C. Rao · Brian T. RatchfordDiscuss this article →November 2015pp. 779-786DOI: 10.1287/mksc.2015.0957 ↗
Keyword Search Advertising and Limited BudgetsWoochoel ShinDiscuss this article →November 2015pp. 882-896DOI: 10.1287/mksc.2015.0915 ↗
Matching Value and Market Design in Online Advertising Networks: An Empirical AnalysisChunhua WuDiscuss this article →November 2015pp. 906-921DOI: 10.1287/mksc.2015.0944 ↗
Position Auctions with Budget Constraints: Implications for Advertisers and PublishersShijie Lu · Yi Zhu · Anthony DukesDiscuss this article →November 2015pp. 897-905DOI: 10.1287/mksc.2015.0931 ↗
Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia AquariumV. Kumar · Amalesh Sharma · Naveen Donthu · Carey RountreeDiscuss this article →November 2015pp. 804-814DOI: 10.1287/mksc.2015.0932 ↗
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart AustraliaKen Roberts · John H. Roberts · Peter J. Danaher · Rohan RaghavanDiscuss this article →November 2015pp. 815-824DOI: 10.1287/mksc.2015.0954 ↗
Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison SitesMartin Natter · Ana-Marija Ozimec · Ju-Young KimDiscuss this article →November 2015pp. 789-803DOI: 10.1287/mksc.2015.0943 ↗
Robust New Product PricingBenjamin R. Handel · Kanishka MisraDiscuss this article →November 2015pp. 864-881DOI: 10.1287/mksc.2015.0914 ↗
