Co-Creation with Production ExternalitiesNiladri B. Syam · Amit PazgalDiscuss this article →September 2013pp. 805-820DOI: 10.1287/mksc.2013.0791 ↗
Commentary—On “Equilibrium Returns Policies in the Presence of Supplier Competition”Yongquan Lan · Yanzhi Li · Zhongsheng HuaDiscuss this article →September 2013pp. 821-823DOI: 10.1287/mksc.1120.0744 ↗
Conspicuous Consumption and Dynamic PricingRaghunath Singh Rao · Richard SchaeferDiscuss this article →September 2013pp. 786-804DOI: 10.1287/mksc.2013.0797 ↗
Favoring the Winner or Loser in Repeated ContestsRobert Ridlon · Jiwoong ShinDiscuss this article →September 2013pp. 768-785DOI: 10.1287/mksc.2013.0798 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2013pp. 824-826DOI: 10.1287/mksc.2013.0808 ↗
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase BehaviorOfer Mintz · Imran S. Currim · Ivan JeliazkovDiscuss this article →September 2013pp. 716-732DOI: 10.1287/mksc.2013.0790 ↗
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression HistoriesMichael Braun · Wendy W. MoeDiscuss this article →September 2013pp. 753-767DOI: 10.1287/mksc.2013.0802 ↗
Optimizing Retail AssortmentsRobert P. Rooderkerk · Harald J. van Heerde · Tammo H. A. BijmoltDiscuss this article →September 2013pp. 699-715DOI: 10.1287/mksc.2013.0800 ↗
Pricing Prototypical ProductsWilfred Amaldoss · Chuan HeDiscuss this article →September 2013pp. 733-752DOI: 10.1287/mksc.2013.0793 ↗
The Dynamic Advertising Effect of Collegiate AthleticsDoug J. ChungDiscuss this article →September 2013pp. 679-698DOI: 10.1287/mksc.2013.0795 ↗
