A Model of Unorganized and Organized Retailing in Emerging EconomiesKinshuk Jerath · S. Sajeesh · Z. John ZhangDiscuss this article →September 2016pp. 756-778DOI: 10.1287/mksc.2015.0962 ↗
Editorial BoardAuthors not recordedDiscuss this article →September 2016pp. iii-iiiDOI: 10.1287/mksc.2016.eb.v35n5 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →September 2016pp. 827-829DOI: 10.1287/mksc.2016.1005 ↗
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes SenseC. Jeffrey Cai · Jagmohan S. RajuDiscuss this article →September 2016pp. 743-755DOI: 10.1287/mksc.2016.0988 ↗
Monetizing Ratings Data for Product ResearchNino Hardt · Alex Varbanov · Greg M. AllenbyDiscuss this article →September 2016pp. 713-726DOI: 10.1287/mksc.2016.0980 ↗
Social Responsibility and Product InnovationGanesh Iyer · David A. SobermanDiscuss this article →September 2016pp. 727-742DOI: 10.1287/mksc.2015.0975 ↗
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer ActivityMichael Platzer · Thomas ReuttererDiscuss this article →September 2016pp. 779-799DOI: 10.1287/mksc.2015.0963 ↗
To Share or Not to Share: Demand Forecast Sharing in a Distribution ChannelBaojun Jiang · Lin Tian · Yifan Xu · Fuqiang ZhangDiscuss this article →September 2016pp. 800-809DOI: 10.1287/mksc.2016.0981 ↗
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service AdoptionBram Foubert · Els GijsbrechtsDiscuss this article →September 2016pp. 810-826DOI: 10.1287/mksc.2015.0973 ↗
Zooming In on Choice: How Do Consumers Search for Cameras Online?Bart J. Bronnenberg · Jun B. Kim · Carl F. MelaDiscuss this article →September 2016pp. 693-712DOI: 10.1287/mksc.2016.0977 ↗
