Volume 44 · Issue 1

January 202515 articles

A Theory-Based Explainable Deep Learning Architecture for Music Emotion

Hortense Fong · Vineet Kumar · K. Sudhir

Discuss this article →

January 2025pp. 196-219DOI: 10.1287/mksc.2022.0323 ↗

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue

Jessie Liu · Yi Liu

Discuss this article →

January 2025pp. 65-83DOI: 10.1287/mksc.2023.0211 ↗

Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?

Rupali Kaul · Stephen J. Anderson · Pradeep K. Chintagunta · Naufel Vilcassim

Discuss this article →

January 2025pp. 129-154DOI: 10.1287/mksc.2023.0324 ↗

Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews

Ishita Chakraborty · Khai Chiong · Howard Dover · K. Sudhir

Discuss this article →

January 2025pp. 30-53DOI: 10.1287/mksc.2023.0149 ↗

Editorial Board

Authors not recorded

Discuss this article →

January 2025pp. ii-iiDOI: 10.1287/mksc.2025.eb.v44n1 ↗

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)

Xin He · Chuntao Li

Discuss this article →

January 2025pp. 240-241DOI: 10.1287/mksc.2024.0837 ↗

Estimating Parameters of Structural Models Using Neural Networks

Yanhao (Max) Wei · Zhenling Jiang

Discuss this article →

January 2025pp. 102-128DOI: 10.1287/mksc.2022.0360 ↗

Focus on Authors

Authors not recorded

Discuss this article →

January 2025pp. 243-246DOI: 10.1287/mksc.2025.focusonaus.v44.1 ↗

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

Junming Yin · Yue (Katherine) Feng · Yong Liu

Discuss this article →

January 2025pp. 220-239DOI: 10.1287/mksc.2020.0180 ↗

Online Causal Inference for Advertising in Real-Time Bidding Auctions

Caio Waisman · Harikesh S. Nair · Carlos Carrion

Discuss this article →

January 2025pp. 176-195DOI: 10.1287/mksc.2022.0406 ↗

Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach

Yuyan Wang · Long Tao · Xian Xing Zhang

Discuss this article →

January 2025pp. 1-29DOI: 10.1287/mksc.2022.0238 ↗

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Jeffrey D. Shulman · Marcus Cunha · Julian K. Saint Clair

Discuss this article →

January 2025pp. 242-242DOI: 10.1287/mksc.2024.1022 ↗

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information

Yuxin Chen · Jinzhao Du · Ying Lei

Discuss this article →

January 2025pp. 155-175DOI: 10.1287/mksc.2022.0380 ↗

The Value of Platform Endorsement

Mimansa Bairathi · Xu Zhang · Anja Lambrecht

Discuss this article →

January 2025pp. 84-101DOI: 10.1287/mksc.2022.0226 ↗

What Drives Demand for Playlists on Spotify?

Max J. Pachali · Hannes Datta

Discuss this article →

January 2025pp. 54-64DOI: 10.1287/mksc.2022.0273 ↗