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Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand ModelsLalit Jain · Zhaoqi Li · Erfan Loghmani · Blake Mason · Hema YoganarasimhanDiscuss this article →September 2024pp. 1002-1030DOI: 10.1287/mksc.2023.0322 ↗
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online DatingJessica FongDiscuss this article →September 2024pp. 971-985DOI: 10.1287/mksc.2023.0142 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2024pp. 1149-1152DOI: 10.1287/mksc.2024.focusonaus.v43.5 ↗
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer IndustryAli Umut Guler · Kanishka Misra · Vishal SinghDiscuss this article →September 2024pp. 1102-1131DOI: 10.1287/mksc.2022.0383 ↗
Media Formats of AdvertisingSong LinDiscuss this article →September 2024pp. 1031-1051DOI: 10.1287/mksc.2022.0356 ↗
Multiattribute Search: Empirical Evidence and Information DesignPedro M. Gardete · Megan HunterDiscuss this article →September 2024pp. 1052-1080DOI: 10.1287/mksc.2022.0177 ↗
Peer-to-Peer Markets with Bilateral RatingsT. Tony Ke · Monic Sun · Baojun JiangDiscuss this article →September 2024pp. 1081-1101DOI: 10.1287/mksc.2022.0158 ↗
Promotional Campaign Duration and Word of Mouth in Solar Panel AdoptionBryan Bollinger · Kenneth Gillingham · Stefan Lamp · Tsvetan TsvetanovDiscuss this article →September 2024pp. 1132-1148DOI: 10.1287/mksc.2022.0243 ↗
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private LabelsFei Long · Wilfred AmaldossDiscuss this article →September 2024pp. 925-952DOI: 10.1287/mksc.2022.0262 ↗
Using Text Analysis in Parallel Mediation AnalysisJudy (Zijing) Zhang · H. Alice Li · Greg M. AllenbyDiscuss this article →September 2024pp. 953-970DOI: 10.1287/mksc.2023.0045 ↗
Where Does Advertising Content Lead You? We Created a Bookstore to Find OutIlya Morozov · Anna TuchmanDiscuss this article →September 2024pp. 986-1001DOI: 10.1287/mksc.2023.0138 ↗
