An Empirical Analysis of Assortment Similarities Across U.S. SupermarketsMinha Hwang · Bart J. Bronnenberg · Raphael ThomadsenDiscuss this article →September 2010pp. 858-879DOI: 10.1287/mksc.1100.0564 ↗
Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term ProfitabilityRicardo Montoya · Oded Netzer · Kamel JedidiDiscuss this article →September 2010pp. 909-924DOI: 10.1287/mksc.1100.0570 ↗
Equilibrium Returns Policies in the Presence of Supplier CompetitionSubhajyoti Bandyopadhyay · Anand A. PaulDiscuss this article →September 2010pp. 846-857DOI: 10.1287/mksc.1100.0563 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2010pp. 958-961DOI: 10.1287/mksc.1100.0598 ↗
Growing Two-Sided Networks by Advertising the User Base: A Field ExperimentCatherine Tucker · Juanjuan ZhangDiscuss this article →September 2010pp. 805-814DOI: 10.1287/mksc.1100.0560 ↗
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial PerformanceJeffrey P. Dotson · Greg M. AllenbyDiscuss this article →September 2010pp. 895-908DOI: 10.1287/mksc.1100.0584 ↗
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by PulsingThales S. Teixeira · Michel Wedel · Rik PietersDiscuss this article →September 2010pp. 783-804DOI: 10.1287/mksc.1100.0567 ↗
Multicriterion Market Segmentation: A New Model, Implementation, and EvaluationYing Liu · Sudha Ram · Robert F. Lusch · Michael BruscoDiscuss this article →September 2010pp. 880-894DOI: 10.1287/mksc.1100.0565 ↗
Positive Effects of Negative Publicity: When Negative Reviews Increase SalesJonah Berger · Alan T. Sorensen · Scott J. RasmussenDiscuss this article →September 2010pp. 815-827DOI: 10.1287/mksc.1090.0557 ↗
Pricing, Frills, and Customer RatingsDmitri Kuksov · Ying XieDiscuss this article →September 2010pp. 925-943DOI: 10.1287/mksc.1100.0571 ↗
Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm ReputationMichael A. Wiles · Shailendra P. Jain · Saurabh Mishra · Charles LindseyDiscuss this article →September 2010pp. 828-845DOI: 10.1287/mksc.1100.0562 ↗
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local MarketsPradeep K. Chintagunta · Shyam Gopinath · Sriram VenkataramanDiscuss this article →September 2010pp. 944-957DOI: 10.1287/mksc.1100.0572 ↗
