A Dynamic Model of Entry and Exit in a Growing IndustryQiaowei ShenDiscuss this article →September 2014pp. 712-724DOI: 10.1287/mksc.2014.0853 ↗
Assessing the Influence of Economic and Customer Experience Factors on Service Purchase BehaviorsV. Kumar · Nita Umashankar · Kihyun Hannah Kim · Yashoda BhagwatDiscuss this article →September 2014pp. 673-692DOI: 10.1287/mksc.2014.0862 ↗
Focus on AuthorsAuthors not recordedDiscuss this article →September 2014pp. 760-762DOI: 10.1287/mksc.2014.0876 ↗
Invited Paper —Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing ApplicationsPeter E. RossiDiscuss this article →September 2014pp. 655-672DOI: 10.1287/mksc.2014.0860 ↗
Sell Probabilistic Goods? A Behavioral Explanation for Opaque SellingTingliang Huang · Yimin YuDiscuss this article →September 2014pp. 743-759DOI: 10.1287/mksc.2014.0851 ↗
Signaling Through Pricing by Service Providers with Social PreferencesBaojun Jiang · Jian Ni · Kannan SrinivasanDiscuss this article →September 2014pp. 641-654DOI: 10.1287/mksc.2014.0850 ↗
Strategic Loyalty Reward in Dynamic Price DiscriminationBernard Caillaud · Romain De NijsDiscuss this article →September 2014pp. 725-742DOI: 10.1287/mksc.2013.0840 ↗
The Bright Side of Loss Aversion in Dynamic and Competitive MarketsDmitri Kuksov · Kangkang WangDiscuss this article →September 2014pp. 693-711DOI: 10.1287/mksc.2014.0847 ↗
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming DecompositionMercedes Esteban-Bravo · Jose M. Vidal-Sanz · Gökhan YildirimDiscuss this article →September 2014pp. 621-640DOI: 10.1287/mksc.2014.0848 ↗
