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Marketing Science

Volume 35 · Issue 4

July 201611 articles

Competitive Targeted Advertising with Price Discrimination

Rosa-Branca Esteves · Joana Resende

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July 2016pp. 576-587DOI: 10.1287/mksc.2015.0967 ↗

Decision Stages and Asymmetries in Regular Retail Price Pass-Through

Blakeley B. McShane · Chaoqun Chen · Eric T. Anderson · Duncan I. Simester

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July 2016pp. 619-639DOI: 10.1287/mksc.2015.0947 ↗

Dynamic Incentives in Sales Force Compensation

Olivier Rubel · Ashutosh Prasad

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July 2016pp. 676-689DOI: 10.1287/mksc.2015.0953 ↗

Editorial Board

Authors not recorded

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July 2016pp. iii-iiiDOI: 10.1287/mksc.2016.eb.v35n4 ↗

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment

Yanwen Wang · Michael Lewis · Cynthia Cryder · Jim Sprigg

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July 2016pp. 565-575DOI: 10.1287/mksc.2015.0966 ↗

Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry

Benny Mantin · Eran Rubin

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July 2016pp. 640-655DOI: 10.1287/mksc.2015.0965 ↗

Focus On Authors

Authors not recorded

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July 2016pp. 690-692DOI: 10.1287/mksc.2016.0999 ↗

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

Ayelet Israeli · Eric T. Anderson · Anne T. Coughlan

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July 2016pp. 539-564DOI: 10.1287/mksc.2015.0933 ↗

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings

Alok R. Saboo · Anindita Chakravarty · Rajdeep Grewal

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July 2016pp. 656-675DOI: 10.1287/mksc.2015.0970 ↗

Price Reactions to Rivals’ Local Channel Exits

O. Cem Ozturk · Sriram Venkataraman · Pradeep K. Chintagunta

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July 2016pp. 588-604DOI: 10.1287/mksc.2015.0952 ↗

Too Much Information? Information Provision and Search Costs

Fernando Branco · Monic Sun · J. Miguel Villas-Boas

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July 2016pp. 605-618DOI: 10.1287/mksc.2015.0959 ↗