Volume 43 · Issue 2

January 202419 articles

2023 Guest Associate Editors and Ad Hoc Reviewers

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January 2024pp. 240-243DOI: 10.1287/mksc.2024.ack.v43.n2 ↗

2023 Marketing Science Service Awards

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January 2024pp. 239-239DOI: 10.1287/mksc.2024.servawards.v43.n2 ↗

Advertising as Information for Ranking E-Commerce Search Listings

Joonhyuk Yang · Navdeep S. Sahni · Harikesh S. Nair · Xi Xiong

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January 2024pp. 360-377DOI: 10.1287/mksc.2021.0292 ↗

Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments

George Z. Gui

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January 2024pp. 378-391DOI: 10.1287/mksc.2020.0435 ↗

Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste

Robert Evan Sanders

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January 2024pp. 289-316DOI: 10.1287/mksc.2020.0214 ↗

Editorial Board

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January 2024pp. iii-iiiDOI: 10.1287/mksc.2024.eb.v43n2 ↗

Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)

Jinyi Liu · Tingliang Huang

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January 2024pp. 462-463DOI: 10.1287/mksc.2022.0410 ↗

Focus on Authors

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January 2024pp. 465-468DOI: 10.1287/mksc.2024.focusonaus.v43.n2 ↗

For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment

Qiyuan Wang

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January 2024pp. 346-359DOI: 10.1287/mksc.2022.0245 ↗

Frontiers: A Simple Forward Difference-in-Differences Method

Kathleen T. Li

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January 2024pp. 267-279DOI: 10.1287/mksc.2022.0212 ↗

Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors

Frank Germann · Stephen J. Anderson · Pradeep K. Chintagunta · Naufel Vilcassim

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January 2024pp. 244-253DOI: 10.1287/mksc.2023.0108 ↗

Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis

Peiyao Li · Noah Castelo · Zsolt Katona · Miklos Sarvary

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January 2024pp. 254-266DOI: 10.1287/mksc.2023.0454 ↗

Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases

Ioannis Evangelidis

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January 2024pp. 280-288DOI: 10.1287/mksc.2023.0269 ↗

Platform Manipulation in Online Retail Marketplace with Sponsored Advertising

Fei Long · Yunchuan Liu

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January 2024pp. 317-345DOI: 10.1287/mksc.2023.1446 ↗

Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity

Ike Silver · Deborah A. Small

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January 2024pp. 392-406DOI: 10.1287/mksc.2023.1450 ↗

Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”

Bo Zhou · Tianxin Zou

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January 2024pp. 464-464DOI: 10.1287/mksc.2023.0215 ↗

Unlimited Testing: Let’s Test Your Emails with AI

Nguyen Nguyen · Joseph Johnson · Michael Tsiros

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January 2024pp. 419-439DOI: 10.1287/mksc.2021.0126 ↗

What Cookie-Based Advertising Effectiveness Fails to Measure

Min Tian · Paul R. Hoban · Neeraj Arora

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January 2024pp. 407-418DOI: 10.1287/mksc.2023.1453 ↗

When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

Dana Turjeman · Fred M. Feinberg

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January 2024pp. 440-461DOI: 10.1287/mksc.2019.0208 ↗