Volume 27 · Issue 2

March 200812 articles

2006–2007 Guest Area Editors and Ad Hoc Reviewers

Authors not recorded

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March 2008pp. 312-321DOI: 10.1287/mksc.1080.0378 ↗

A Hidden Markov Model of Customer Relationship Dynamics

Oded Netzer · James M. Lattin · V. Srinivasan

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March 2008pp. 185-204DOI: 10.1287/mksc.1070.0294 ↗

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?

Joachim Vosgerau · Erin Anderson · William T. Ross

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March 2008pp. 205-224DOI: 10.1287/mksc.1070.0284 ↗

Focus on Authors

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March 2008pp. 308-311DOI: 10.1287/mksc.1080.0379 ↗

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

Junhong Chu · Pradeep Chintagunta · Javier Cebollada

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March 2008pp. 283-299DOI: 10.1287/mksc.1070.0288 ↗

Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions

Rakesh Niraj · V. Padmanabhan · P. B. Seetharaman

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March 2008pp. 225-235DOI: 10.1287/mksc.1070.0299 ↗

Research Note—Attention Arousal Through Price Partitioning

Marco Bertini · Luc Wathieu

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March 2008pp. 236-246DOI: 10.1287/mksc.1070.0295 ↗

Research Note—Channel Structure with Knowledge Spillovers

Sudheer Gupta

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March 2008pp. 247-261DOI: 10.1287/mksc.1070.0285 ↗

Research Note—Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies

Aradhna Krishna · M. Utku Ünver

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March 2008pp. 262-282DOI: 10.1287/mksc.1070.0297 ↗

Signaling Quality Through Specialization

Ajay Kalra · Shibo Li

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March 2008pp. 168-184DOI: 10.1287/mksc.1070.0300 ↗

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models

Thomas J. Steenburgh

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March 2008pp. 300-307DOI: 10.1287/mksc.1070.0301 ↗

The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance

James G. Maxham · Richard G. Netemeyer · Donald R. Lichtenstein

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March 2008pp. 147-167DOI: 10.1287/mksc.1070.0282 ↗