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Marketing Science

Volume 38 · Issue 2

March 201910 articles

2018 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers

Authors not recorded

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March 2019pp. 362-364DOI: 10.1287/mksc.2019.1152 ↗

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Brett R. Gordon · Florian Zettelmeyer · Neha Bhargava · Dan Chapsky

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March 2019pp. 193-225DOI: 10.1287/mksc.2018.1135 ↗

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

O. Cem Ozturk · Pradeep K. Chintagunta · Sriram Venkataraman

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March 2019pp. 296-316DOI: 10.1287/mksc.2018.1138 ↗

Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments

Kanishka Misra · Eric M. Schwartz · Jacob Abernethy

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March 2019pp. 226-252DOI: 10.1287/mksc.2018.1129 ↗

Editorial Board

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March 2019pp. ii-iiDOI: 10.1287/mksc.2019.eb.v38n2 ↗

Effectiveness of Product Recommendations Under Time and Crowd Pressures

Kohei Kawaguchi · Kosuke Uetake · Yasutora Watanabe

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March 2019pp. 253-273DOI: 10.1287/mksc.2018.1132 ↗

Focus On Authors

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March 2019pp. 360-361DOI: 10.1287/mksc.2019.1158 ↗

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Necati Ertekin · Jeffrey D. Shulman · Haipeng (Allan) Chen

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March 2019pp. 317-342DOI: 10.1287/mksc.2018.1137 ↗

Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz

Marc Fischer

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March 2019pp. 343-359DOI: 10.1287/mksc.2018.1136 ↗

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?

Beth L. Fossen · David A. Schweidel

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March 2019pp. 274-295DOI: 10.1287/mksc.2018.1139 ↗