Volume 31 · Issue 2

March 201212 articles

A Conjoint Model of Quantity Discounts

Raghuram Iyengar · Kamel Jedidi

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March 2012pp. 334-350DOI: 10.1287/mksc.1110.0702 ↗

Call for Papers—Marketing Science Emerging Markets (MSEM) Conference

Authors not recorded

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March 2012pp. 368-368DOI: 10.1287/mksc.1120.0710 ↗

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Teck-Hua Ho · Shan Li · So-Eun Park · Zuo-Jun Max Shen

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March 2012pp. 236-256DOI: 10.1287/mksc.1110.0701 ↗

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Gonca P. Soysal · Lakshman Krishnamurthi

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March 2012pp. 293-316DOI: 10.1287/mksc.1110.0693 ↗

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Seshadri Tirunillai · Gerard J. Tellis

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March 2012pp. 198-215DOI: 10.1287/mksc.1110.0682 ↗

Editorial—People of Marketing Science

Preyas S. Desai

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March 2012pp. 195-197DOI: 10.1287/mksc.1120.0709 ↗

Focus on Authors

Authors not recorded

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March 2012pp. 365-367DOI: 10.1287/mksc.1120.0708 ↗

Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases

Vincent Conitzer · Curtis R. Taylor · Liad Wagman

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March 2012pp. 277-292DOI: 10.1287/mksc.1110.0691 ↗

Modeling Seasonality in New Product Diffusion

Yuri Peers · Dennis Fok · Philip Hans Franses

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March 2012pp. 351-364DOI: 10.1287/mksc.1110.0696 ↗

Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Jason Shachat · Lijia Wei

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March 2012pp. 317-333DOI: 10.1287/mksc.1120.0704 ↗

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Praveen K. Kopalle · Yacheng Sun · Scott A. Neslin · Baohong Sun · Vanitha Swaminathan

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March 2012pp. 216-235DOI: 10.1287/mksc.1110.0687 ↗

The Strategic Impact of References in Business Markets

David Godes

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March 2012pp. 257-276DOI: 10.1287/mksc.1110.0695 ↗