Volume 26 · Issue 4

July 200712 articles

Editorial —It’s the Findings, Stupid, Not the Assumptions

Steven M. Shugan

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July 2007pp. 449-459DOI: 10.1287/mksc.1070.0293 ↗

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Neeraj Arora · Ty Henderson

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July 2007pp. 514-531DOI: 10.1287/mksc.1060.0247 ↗

Focus on Authors

Authors not recorded

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July 2007pp. 584-588DOI: 10.1287/mksc.1070.0308 ↗

Greedoid-Based Noncompensatory Inference

Michael Yee · Ely Dahan · John R. Hauser · James Orlin

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July 2007pp. 532-549DOI: 10.1287/mksc.1060.0213 ↗

How Does Free Riding on Customer Service Affect Competition?

Jiwoong Shin

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July 2007pp. 488-503DOI: 10.1287/mksc.1060.0252 ↗

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?

Ujwal Kayande · John H. Roberts · Gary L. Lilien · Duncan K. H. Fong

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July 2007pp. 504-513DOI: 10.1287/mksc.1060.0246 ↗

Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing

Martin Natter · Thomas Reutterer · Andreas Mild · Alfred Taudes

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July 2007pp. 576-583DOI: 10.1287/mksc.1060.0217 ↗

Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS

Kusum L. Ailawadi · Bari A. Harlam · Jacques César · David Trounce

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July 2007pp. 566-575DOI: 10.1287/mksc.1060.0245 ↗

Retail-Price Drivers and Retailer Profits

Vincent R. Nijs · Shuba Srinivasan · Koen Pauwels

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July 2007pp. 473-487DOI: 10.1287/mksc.1060.0205 ↗

The 2005 ISMS Practice Prize Competition—Special Section Introduction: The 2005 ISMS Practice Prize Competition

Gary L. Lilien

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July 2007pp. 550-552DOI: 10.1287/mksc.1060.0228 ↗

The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study

Giuliano Tirenni · Abderrahim Labbi · Cesar Berrospi · André Elisseeff · Timir Bhose · Kari Pauro · Seppo Pöyhönen

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July 2007pp. 553-565DOI: 10.1287/mksc.1060.0249 ↗

The Influence of Product Variety on Brand Perception and Choice

Jonah Berger · Michaela Draganska · Itamar Simonson

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July 2007pp. 460-472DOI: 10.1287/mksc.1060.0253 ↗