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Marketing Science

Volume 41 · Issue 6

November 202211 articles

Editorial Board

Authors not recorded

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November 2022pp. ii-iiDOI: 10.1287/mksc.2022.eb.v41n6 ↗

Focus on Authors

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November 2022pp. 1181-1182DOI: 10.1287/mksc.2022.1410 ↗

Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media

Yang Wang · Marco Shaojun Qin · Xueming Luo · Yu (Eric) Kou

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November 2022pp. 1029-1044DOI: 10.1287/mksc.2022.1372 ↗

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

Yewon Kim · Pradeep K. Chintagunta · Bhuvanesh Pareek

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November 2022pp. 1118-1144DOI: 10.1287/mksc.2022.1358 ↗

Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”

Jacquelyn S. Thomas · Pradeep K. Chintagunta

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November 2022pp. 1045-1052DOI: 10.1287/mksc.2022.1398 ↗

Price Frictions and the Success of New Products

Diego Aparicio · Duncan Simester

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November 2022pp. 1057-1073DOI: 10.1287/mksc.2022.1367 ↗

Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses

Yang Wang · Marco Shaojun Qin · Xueming Luo · Yu (Eric) Kou

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November 2022pp. 1053-1056DOI: 10.1287/mksc.2022.1407 ↗

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Ali Goli · Simha Mummalaneni · Pradeep K. Chintagunta · Sanjay K. Dhar

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November 2022pp. 1163-1180DOI: 10.1287/mksc.2022.1362 ↗

Slotting Fees and Price Discrimination in Retail Channels

Sreya Kolay · Greg Shaffer

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November 2022pp. 1145-1162DOI: 10.1287/mksc.2022.1373 ↗

Superior Knowledge, Price Discrimination, and Customer Inspection

Xi Li · Zibin Xu

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November 2022pp. 1097-1117DOI: 10.1287/mksc.2022.1355 ↗

The Value of Descriptive Analytics: Evidence from Online Retailers

Ron Berman · Ayelet Israeli

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November 2022pp. 1074-1096DOI: 10.1287/mksc.2022.1352 ↗