A Structured Analysis of Unstructured Big Data by Leveraging Cloud ComputingXiao Liu · Param Vir Singh · Kannan SrinivasanDiscuss this article →May 2016pp. 363-388DOI: 10.1287/mksc.2015.0972 ↗
A Video-Based Automated Recommender (VAR) System for GarmentsShasha Lu · Li Xiao · Min DingDiscuss this article →May 2016pp. 484-510DOI: 10.1287/mksc.2016.0984 ↗
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active LearningDongling Huang · Lan LuoDiscuss this article →May 2016pp. 445-464DOI: 10.1287/mksc.2015.0946 ↗
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral TargetingMichael Trusov · Liye Ma · Zainab JamalDiscuss this article →May 2016pp. 405-426DOI: 10.1287/mksc.2015.0956 ↗
Editorial—Marketing Science and Big DataPradeep Chintagunta · Dominique M. Hanssens · John R. HauserDiscuss this article →May 2016pp. 341-342DOI: 10.1287/mksc.2016.0996 ↗
Experimental Designs and Estimation for Online Display Advertising Attribution in MarketplacesJoel Barajas · Ram Akella · Marius Holtan · Aaron FloresDiscuss this article →May 2016pp. 465-483DOI: 10.1287/mksc.2016.0982 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →May 2016pp. 535-537DOI: 10.1287/mksc.2016.0997 ↗
Mining Brand Perceptions from Twitter Social NetworksAron Culotta · Jennifer CutlerDiscuss this article →May 2016pp. 343-362DOI: 10.1287/mksc.2015.0968 ↗
Model-Based Purchase Predictions for Large AssortmentsBruno J.D. Jacobs · Bas Donkers · Dennis FokDiscuss this article →May 2016pp. 389-404DOI: 10.1287/mksc.2016.0985 ↗
Scalable Rejection Sampling for Bayesian Hierarchical ModelsMichael Braun · Paul DamienDiscuss this article →May 2016pp. 427-444DOI: 10.1287/mksc.2014.0901 ↗
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search DataDaniel M. Ringel · Bernd SkieraDiscuss this article →May 2016pp. 511-534DOI: 10.1287/mksc.2015.0950 ↗
