A Dynamic Model of Rational Addiction: Evaluating Cigarette TaxesBrett R. Gordon · Baohong SunDiscuss this article →May 2015pp. 452-470DOI: 10.1287/mksc.2014.0885 ↗
Construction of Heterogeneous Conjoint Choice Designs: A New ApproachQing Liu · Yihui (Elina) TangDiscuss this article →May 2015pp. 346-366DOI: 10.1287/mksc.2014.0897 ↗
Editorial—Acknowledging 2014 Marketing Science ContributionsPreyas S. DesaiDiscuss this article →May 2015pp. 309-310DOI: 10.1287/mksc.2015.0927 ↗
Focus On AuthorsAuthors not recordedDiscuss this article →May 2015pp. 471-472DOI: 10.1287/mksc.2015.0928 ↗
Online Content Pricing: Purchase and Rental MarketsAnita RaoDiscuss this article →May 2015pp. 430-451DOI: 10.1287/mksc.2014.0896 ↗
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity ApproachSridhar Narayanan · Kirthi KalyanamDiscuss this article →May 2015pp. 388-407DOI: 10.1287/mksc.2014.0893 ↗
Product and Pricing Decisions in CrowdfundingMing Hu · Xi Li · Mengze ShiDiscuss this article →May 2015pp. 331-345DOI: 10.1287/mksc.2014.0900 ↗
Social Contagion in New Product Trial and RepeatRaghuram Iyengar · Christophe Van den Bulte · Jae Young LeeDiscuss this article →May 2015pp. 408-429DOI: 10.1287/mksc.2014.0888 ↗
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer CommunityPuneet Manchanda · Grant Packard · Adithya PattabhiramaiahDiscuss this article →May 2015pp. 367-387DOI: 10.1287/mksc.2014.0890 ↗
Television Advertising and Online ShoppingJura Liaukonyte · Thales Teixeira · Kenneth C. WilburDiscuss this article →May 2015pp. 311-330DOI: 10.1287/mksc.2014.0899 ↗
