Volume 26 · Issue 6

November 200713 articles

A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation

Theodoros Evgeniou · Massimiliano Pontil · Olivier Toubia

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November 2007pp. 805-818DOI: 10.1287/mksc.1070.0291 ↗

Comment—Cross-Brand Pass-Through: Fact or Artifact?

Leigh McAlister

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November 2007pp. 876-898DOI: 10.1287/mksc.1060.0242 ↗

Editorial—Causality, Unintended Consequences and Deducing Shared Causes

Steven M. Shugan

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November 2007pp. 731-741DOI: 10.1287/mksc.1070.0338 ↗

Focus on Authors

Authors not recorded

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November 2007pp. 899-902DOI: 10.1287/mksc.1070.0339 ↗

Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases

Ramesh Sankaranarayanan

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November 2007pp. 774-791DOI: 10.1287/mksc.1070.0289 ↗

Modeling the Determinants and Effects of Creativity in Advertising

Robert E. Smith · Scott B. MacKenzie · Xiaojing Yang · Laura M. Buchholz · William K. Darley

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November 2007pp. 819-833DOI: 10.1287/mksc.1070.0272 ↗

Product Positioning and Competition: The Role of Location in the Fast Food Industry

Raphael Thomadsen

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November 2007pp. 792-804DOI: 10.1287/mksc.1070.0296 ↗

Research Note—A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model

Eugene J. S. Won

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November 2007pp. 868-875DOI: 10.1287/mksc.1060.0259 ↗

Research Note—On Managerially Efficient Experimental Designs

Olivier Toubia · John R. Hauser

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November 2007pp. 851-858DOI: 10.1287/mksc.1060.0244 ↗

Research Note—Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment

Robert Zeithammer

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November 2007pp. 859-867DOI: 10.1287/mksc.1070.0269 ↗

Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers

Fernando S. Machado · Rajiv K. Sinha

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November 2007pp. 834-850DOI: 10.1287/mksc.1070.0298 ↗

The Value of Quality

Gerard J. Tellis · Joseph Johnson

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November 2007pp. 758-773DOI: 10.1287/mksc.1070.0286 ↗

Zero as a Special Price: The True Value of Free Products

Kristina Shampanier · Nina Mazar · Dan Ariely

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November 2007pp. 742-757DOI: 10.1287/mksc.1060.0254 ↗