Volume 27 · Issue 1

January 200818 articles

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni · John D. C. Little

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January 2008pp. 29-48DOI: 10.1287/mksc.1070.0331 ↗

An Industry Equilibrium Analysis of Downstream Vertical Integration

Timothy W. McGuire · Richard Staelin

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January 2008pp. 115-130DOI: 10.1287/mksc.1070.0335 ↗

Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective

Peter M. Guadagni · John D. C. Little

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January 2008pp. 26-28DOI: 10.1287/mksc.1070.0345 ↗

Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Richard Staelin

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January 2008pp. 111-114DOI: 10.1287/mksc.1070.0340 ↗

Commentary—Defensive Marketing Strategies

John R. Hauser · Steven M. Shugan

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January 2008pp. 85-87DOI: 10.1287/mksc.1070.0341 ↗

Commentary—Managing Channel Profits

Abel P. Jeuland · Steven M. Shugan

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January 2008pp. 49-51DOI: 10.1287/mksc.1070.0342 ↗

Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure

Richard H. Thaler

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January 2008pp. 12-14DOI: 10.1287/mksc.1070.0348 ↗

Commentary—Optimal Pricing and Return Policies for Perishable Commodities

Barry Alan Pasternack

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January 2008pp. 131-132DOI: 10.1287/mksc.1070.0347 ↗

Defensive Marketing Strategies

John R. Hauser · Steven M. Shugan

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January 2008pp. 88-110DOI: 10.1287/mksc.1070.0334 ↗

Editorial—Database Submissions

Steven M. Shugan · Eric T. Bradlow

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January 2008pp. 7-8DOI: 10.1287/mksc.1070.0346 ↗

Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now

Arvind Rangaswamy · James J. Cochran · Tülin Erdem · John R. Hauser · Robert J. Meyer

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January 2008pp. 1-3DOI: 10.1287/mksc.1070.0344 ↗

Editorial—Enticing and Publishing the Home Run Paper

Eric T. Bradlow

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January 2008pp. 4-6DOI: 10.1287/mksc.1070.0337 ↗

Editorial—Introduction to the Special Classics Issue

Steven M. Shugan

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January 2008pp. 9-11DOI: 10.1287/mksc.1070.0343 ↗

Focus on Authors

Authors not recorded

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January 2008pp. 141-145DOI: 10.1287/mksc.1080.0360 ↗

Managing Channel Profits

Abel Jeuland · Steven M. Shugan

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January 2008pp. 52-69DOI: 10.1287/mksc.1070.0332 ↗

Mental Accounting and Consumer Choice

Richard H. Thaler

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January 2008pp. 15-25DOI: 10.1287/mksc.1070.0330 ↗

Optimal Pricing and Return Policies for Perishable Commodities

Barry Alan Pasternack

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January 2008pp. 133-140DOI: 10.1287/mksc.1070.0336 ↗

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Erin Anderson

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January 2008pp. 70-84DOI: 10.1287/mksc.1070.0333 ↗