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Marketing Science

Volume 37 · Issue 6

November 201811 articles

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Jia Liu · Olivier Toubia

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November 2018pp. 930-952DOI: 10.1287/mksc.2018.1112 ↗

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Preyas S. Desai · Devavrat Purohit · Bo Zhou

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November 2018pp. 953-969DOI: 10.1287/mksc.2018.1121 ↗

An Empirically Tractable Dynamic Oligopoly Model: Application to Store Entry and Exit in Dutch Grocery Retail

Nan Yang

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November 2018pp. 1029-1049DOI: 10.1287/mksc.2018.1117 ↗

Analyzing Bank Overdraft Fees with Big Data

Xiao Liu · Alan Montgomery · Kannan Srinivasan

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November 2018pp. 855-882DOI: 10.1287/mksc.2018.1106 ↗

Editorial Board

Authors not recorded

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November 2018pp. ii-iiDOI: 10.1287/mksc.2018.eb.v37n6 ↗

Exclusive Placement in Online Advertising

Amin Sayedi · Kinshuk Jerath · Marjan Baghaie

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November 2018pp. 970-986DOI: 10.1287/mksc.2018.1098 ↗

Focus On Authors

Authors not recorded

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November 2018pp. 1050-1052DOI: 10.1287/mksc.2018.1141 ↗

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Pradeep K. Chintagunta · Marco Shaojun Qin · Maria Ana Vitorino

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November 2018pp. 883-911DOI: 10.1287/mksc.2018.1114 ↗

Marketing Self-Improvement Programs for Self-Signaling Consumers

Richard Schaefer · Raghunath Singh Rao · Vijay Mahajan

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November 2018pp. 912-929DOI: 10.1287/mksc.2018.1107 ↗

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Yufeng Huang · Bart J. Bronnenberg

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November 2018pp. 1009-1028DOI: 10.1287/mksc.2018.1108 ↗

Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach

Asim Ansari · Yang Li · Jonathan Z. Zhang

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November 2018pp. 987-1008DOI: 10.1287/mksc.2018.1113 ↗